Senior Demand Gen & HubSpot Architect

Matcha; Northern (KY); Hybrid; USD 140,000 - 165,000; Full time

Benefits offered by this job

Equity

Health, dental & vision insurance

Remote-first working environment

401k savings plan

Parental leave

Wellness benefits

Flexible time off

Paid holidays

Work from home stipend

Job summary

DataGrail seeks a Senior Demand Generation Manager to own the pipeline engine across paid media, events, and HubSpot architecture. You will drive campaigns on Google, LinkedIn, and YouTube, shape attribution, and align investments with measurable pipeline outcomes.

In a small, high‑impact team, you’ll balance strategy with hands‑on execution, partnering with Sales and RevOps to optimize spend and deliver tangible results. Remote-first with equity and a comprehensive benefits package.

Qualifications

• Hands-on HubSpot ownership including workflows, lifecycle stages, scoring, and Salesforce sync.
• Direct experience building, optimizing, and pacing campaigns in Google Ads and LinkedIn Campaign Manager.
• Fluency navigating Salesforce objects, fields, and reports and understanding marketing data flow.
• B2B SaaS demand generation within a multi-stakeholder sales cycle.
• Experience owning event strategy and execution (trade shows, webinars, executive programs).
• Ability to manage end-to-end function, balancing strategy with hands-on work.
• Strong written and verbal communication with internal and external partners.

Responsibilities

• Translate GTM priorities into integrated campaigns across paid media, events, and email.
• Own paid media end-to-end across Google, LinkedIn, YouTube, and agency collaboration.
• Drive event calendar and targeting to maximize results.
• Defend pipeline coverage and quality with sales leadership.
• Architect HubSpot workflows, lifecycle stages, lead scoring, and Salesforce sync.
• Build metrics like CPL, pipeline from events, and multi-touch attribution.
• Collaborate with Sales, Product Marketing, RevOps, agencies, venues, and sponsors.

Skills

HubSpot ownership

Paid media execution

Salesforce fluency

B2B SaaS demand gen

Event strategy

End-to-end ownership

Stakeholder communication

Job description

DataGrail seeks a Senior Demand Generation Manager to own the pipeline engine across paid media, events, and HubSpot architecture. You will drive campaigns on Google, LinkedIn, and YouTube, shape attribution, and align investments with measurable pipeline outcomes.

In a small, high‑impact team, you’ll balance strategy with hands‑on execution, partnering with Sales and RevOps to optimize spend and deliver tangible results. Remote-first with equity and a comprehensive benefits package.