Demand Gen Architect: Paid Media, Events & HubSpot

DataGrail; United States; On-site; USD 140,000 - 165,000; Full time

Benefits offered by this job

Equity

Health Insurance

Dental Insurance

Vision Insurance

401k

Parental Leave

Wellness Benefits

Flexible Time Off

Paid Holidays

Work-from-Home Stipend

Job summary

DataGrail is seeking a Senior Demand Generation Manager to own both demand and the systems that measure it. You’ll manage paid media across Google, LinkedIn, and YouTube, drive event strategy, and shape HubSpot as an architect rather than a user.

You’ll also build reporting to show leadership the impact of campaigns and events. In this IC role with wide scope, you’ll connect demand generation with lifecycle programs and attribution, driving measurable pipeline.

Qualifications

• Hands-on HubSpot ownership including workflows, lifecycle, scoring, and Salesforce sync.
• Direct paid media execution in Google Ads and LinkedIn, with hands-on optimization.
• Salesforce fluency: navigate objects, fields and reports and understand CRM data flow.
• B2B SaaS demand gen experience in multi‑stakeholder sales cycles.
• Experience owning event strategy and execution (trade shows, webinars, roundtables).
• Ability to own a function end‑to‑end as an IC.
• Strong written and verbal communication with internal/external stakeholders.

Responsibilities

• Translate GTM priorities and ICPs into integrated campaigns across paid media, events, and email.
• Own paid media end-to-end: build, launch, and optimize campaigns with agency support.
• Drive the event calendar: trade shows, webinars, and executive roundtables, with sharp targeting.
• Defend quarterly qualified-pipeline with sales leadership, focusing on quality and conversion.
• Architect HubSpot: manage workflows, lifecycle stages, lead scoring, campaign objects, Salesforce sync.
• Build and defend key metrics: CPL, cost per qualified opportunity, attribution.
• Collaborate with Sales, Product Marketing, RevOps and external partners to run multiple campaigns.

Skills

HubSpot ownership

Paid media management

Event strategy

Salesforce fluency

B2B SaaS demand gen

Cross-functional collaboration

Communication

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Campaign Manager

YouTube

Job description

DataGrail is seeking a Senior Demand Generation Manager to own both demand and the systems that measure it. You’ll manage paid media across Google, LinkedIn, and YouTube, drive event strategy, and shape HubSpot as an architect rather than a user.

You’ll also build reporting to show leadership the impact of campaigns and events. In this IC role with wide scope, you’ll connect demand generation with lifecycle programs and attribution, driving measurable pipeline.