Senior Demand Gen Leader for AI-Driven Growth

Relativity; Michigan; Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity is seeking a senior marketer to own demand generation and marketing‑led outbound for Gavel Workflows and Gavel Exec. You will be the sole dedicated marketer on the Gavel team, building the playbook, owning strategy, tech stack, channels, and reporting to drive pipeline and revenue.

You will manage paid campaigns, SEO, content, CRM, and analytics, partnering with sales and CS to optimize lifecycle and retention.

Qualifications

• 7–10 years in demand generation or growth marketing at a B2B SaaS company
• Solo/near‑solo marketer owning strategy and outcomes
• Hands‑on paid ownership with budgeting and bidding decisions
• Strong HubSpot proficiency across sequences, workflows, and reporting
• Experience designing SEO or content programs with measurable pipeline impact
• Ability to translate data from analytics tools into investment recommendations
• AI fluency to build automations and produce insights

Responsibilities

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI
• Advise leadership on funnel health, channel ROI, and investment prioritization
• Identify, build, and run experiments and big bets to drive step‑change growth, from hypothesis to execution and reporting
• Own our Webflow site: strategy, page edits, CMS updates, and new page launches
• Define and drive the SEO and AEO content strategy, including the competitor hub and LLM citation program
• Run editorial operations for two founder Substacks and bi‑weekly newsletters
• Oversee contractors for SEO/AEO and social content production
• Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow
• Design and build onboarding, nurture, sales, and marketing email sequences across both products
• Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications
• Maintain and evolve the marketing attribution model with engineering to connect pre‑signup data to revenue
• Translate data from BigQuery, Looker, HubSpot, GA4, and Sheets into leadership recommendations
• Own the full martech stack and build AI workflows and automations

Skills

Demand Gen Strategy

Content Strategy

HubSpot Pro

SEO/Content

Paid Search

AI Fluency

Written Comm

Cross-functional

Tools

HubSpot CMS

GA4

Looker

BigQuery

Job description

Relativity is seeking a senior marketer to own demand generation and marketing‑led outbound for Gavel Workflows and Gavel Exec. You will be the sole dedicated marketer on the Gavel team, building the playbook, owning strategy, tech stack, channels, and reporting to drive pipeline and revenue.

You will manage paid campaigns, SEO, content, CRM, and analytics, partnering with sales and CS to optimize lifecycle and retention.