Senior Demand Gen Leader: AI-Powered Growth & Pipelines

Relativity

Portland (OR)

Hybrid

USD 128,000 - 192,000

Full time

14 days+

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Job summary

Relativity, a leading legal data intelligence company, is seeking a senior marketer for its Gavel team in a hybrid Portland, OR setting. You will own demand generation for two products, build the playbook, and report to the CEO and cross-functional leadership, operating as the sole dedicated marketer on the team.

The role requires 7–10 years in B2B SaaS, hands-on paid media, SEO, HubSpot, and data-driven storytelling.

Qualifications

7–10 years of experience in demand generation or growth marketing at a B2B SaaS company.
Experience solo or near-solo marketing function owning strategy and outcomes.
Hands-on paid media ownership with budget/bid decisions and tracking.
Strong HubSpot proficiency across sequences, workflows, lifecycle, and reporting.
Experience building SEO or content programs with measurable pipeline impact.
Ability to translate data from analytics tools into investment recommendations.

Responsibilities

Define the demand generation strategy across two products and own outcomes: trials, demos, CAC, LTV.
Own and optimize paid search and paid social campaigns (Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, OpenAI).
Advise leadership on funnel health, ROI, and investment prioritization.
Identify, build, and run experiments to drive step-change growth, from hypothesis to execution.
Own Webflow site strategy, edits, CMS, and new page launches.
Define and drive SEO/AEO content strategy and the hub and citation visibility program.
Run editorial operations for two founder Substacks and bi-weekly newsletters.
Oversee contractors for SEO/AEO and social content production.
Own HubSpot as system of record: contact management, lifecycle, routing, lead flow.
Design onboarding, nurturing, sales, and marketing email sequences across both products.
Partner with sales and customer success on pipeline content and retention communications.
Maintain and evolve the marketing attribution model with engineers to tie pre-signup to revenue.
Translate data from analytics tools into actionable recommendations.