Senior Demand Gen Leader: AI-Powered Growth & Pipelines

Relativity; Portland (OR); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity, a leading legal data intelligence company, is seeking a senior marketer for its Gavel team in a hybrid Portland, OR setting. You will own demand generation for two products, build the playbook, and report to the CEO and cross-functional leadership, operating as the sole dedicated marketer on the team.

The role requires 7–10 years in B2B SaaS, hands-on paid media, SEO, HubSpot, and data-driven storytelling.

Qualifications

• 7–10 years of experience in demand generation or growth marketing at a B2B SaaS company.
• Experience solo or near-solo marketing function owning strategy and outcomes.
• Hands-on paid media ownership with budget/bid decisions and tracking.
• Strong HubSpot proficiency across sequences, workflows, lifecycle, and reporting.
• Experience building SEO or content programs with measurable pipeline impact.
• Ability to translate data from analytics tools into investment recommendations.

Responsibilities

• Define the demand generation strategy across two products and own outcomes: trials, demos, CAC, LTV.
• Own and optimize paid search and paid social campaigns (Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, OpenAI).
• Advise leadership on funnel health, ROI, and investment prioritization.
• Identify, build, and run experiments to drive step-change growth, from hypothesis to execution.
• Own Webflow site strategy, edits, CMS, and new page launches.
• Define and drive SEO/AEO content strategy and the hub and citation visibility program.
• Run editorial operations for two founder Substacks and bi-weekly newsletters.
• Oversee contractors for SEO/AEO and social content production.
• Own HubSpot as system of record: contact management, lifecycle, routing, lead flow.
• Design onboarding, nurturing, sales, and marketing email sequences across both products.
• Partner with sales and customer success on pipeline content and retention communications.
• Maintain and evolve the marketing attribution model with engineers to tie pre-signup to revenue.
• Translate data from analytics tools into actionable recommendations.

Skills

Demand generation

Content marketing

SEO

Paid advertising

Analytics

HubSpot

AI tooling

Cross-functional leadership

Tools

HubSpot

BigQuery

Looker

GA4

Webflow

Job description

Relativity, a leading legal data intelligence company, is seeking a senior marketer for its Gavel team in a hybrid Portland, OR setting. You will own demand generation for two products, build the playbook, and report to the CEO and cross-functional leadership, operating as the sole dedicated marketer on the team.

The role requires 7–10 years in B2B SaaS, hands-on paid media, SEO, HubSpot, and data-driven storytelling.