Demand Generation Manager

Glean; Mountain View (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Glean is seeking an outstanding Demand Generation manager to develop and execute high-impact marketing campaigns and programs that drive business growth. You will report to the Head of Demand Generation & Integrated Campaigns, working closely with sales, partner teams, and marketing counterparts to generate net-new leads and influence opportunity creation in our target market.

You will own end-to-end demand generation, multi-channel campaigns (content syndication, email nurtures, webinars), ABM

Qualifications

• 5+ years of experience in a fast-paced and/or startup environment (B2B SaaS preferred).
• Excellent communication skills with strong creative instincts and the ability to partner with sales to generate qualified leads.
• Experience implementing sales enablement processes and managing multi-channel demand generation campaigns.

Responsibilities

• Own end-to-end execution of demand generation programs to drive net new leads and pipeline growth.
• Develop multi-channel campaigns (content syndication, email nurtures, direct mail, webinars) and ABM programs.
• Manage webinar programs from concept through promotion, logistics, and follow-up.
• Collaborate with product marketing, content, and creative teams to craft messaging and landing pages that drive engagement.
• Analyze account data and buyer personas to optimize campaigns and improve ROI and cost-effectiveness.
• Oversee ABM tech stack and program lifecycle from initiation to post-campaign reporting.

Skills

Demand generation

ABM

Multi-channel campaigns

Lead generation

Sales enablement

Analytics

Cross-functional collaboration

Campaign optimization

Budget management

Data-driven

Tools

SFDC (Salesforce)

Marketo

Sendoso

Postal

Outreach

Job description

• Glean is looking for an outstanding Demand Generation manager to develop and execute high-impact marketing campaigns and programs that drive business growth
• In this highly cross-functional role, you will report to the Head of Demand Generation & Integrated Campaigns, working closely with sales, partner teams, and marketing counterparts
• You will be responsible for the end-to-end execution of programs that generate net new leads and influence opportunity creation within our target market segment
• Develop and execute multi-channel demand generation campaigns to drive lead generation, pipeline growth, and revenue – including content syndication, email nurtures, direct mail, referral programs, demo programs, and more
• Manage the webinar program from concept through promotion, logistics, and follow-up, including direct, 3rd party, and partner webinars
• Collaborate closely with BDRs and sales counterparts to efficiently operationalize campaigns, ensuring successful enablement, consistent follow-through, and clear communication throughout all stages
• Partner with product marketing, content, and creative teams to develop compelling messaging, conversion-optimized landing page copy, and relevant visual assets that drive engagement across the buyer’s journey
• Identify opportunities for net new lead generation, keeping a pulse on industry trends and best practices to ensure demand generation efforts are innovative and competitive
• Leverage data and analytics to continuously refine strategies, track performance, and optimize for higher conversion rates and cost-effectiveness
• Develop and execute targeted ABM strategies for high-value accounts, aligning marketing efforts with sales to drive engagement, pipeline growth, and revenue
• Create personalized, multi-channel campaigns tailored to individual accounts or account segments
• Collaborate closely with sales teams to identify key accounts, understand their business challenges, and craft customized marketing plans to address their needs
• Analyze account data and buyer personas to develop insights and optimize campaigns for better ROI and engagement
• Manage and optimize the ABM tech stack, including tools for segmentation, automation, and reporting, to improve campaign efficiency and measurement
• Manage timelines, budgets, and resources to ensure successful campaign delivery
• Collaborate with cross-functional teams to optimize workflows and ensure consistent alignment with business objectives
• Oversee demand generation and account-based marketing campaign lifecycle, managing all phases from initiation and planning to execution, monitoring, and post-campaign reporting

Exceptional candidates will bring proven experience driving both wide-reaching demand generation campaigns and hyper-targeted account based marketing programsAbove all else, you are a highly motivated and exceptionally organized Marketing enthusiast, with an equally creative and analytical skillsetThe ideal candidate will thrive in a fast-paced startup environment, bringing an entrepreneurial spirit, genuine curiosity, and an enthusiasm for spotting and acting on new opportunitiesMost of all, a general “can do” whatever-it-takes attitude to solve any problem and win at any challenge5+ years of experience in a fast-paced and/or startup environment. B2B SaaS strongly preferredExcellent communication skills and sharp creative instinctsProven ability to partner successfully with sales teams by generating qualified leads for SDRs and BDRs. Experience implementing effective sales enablement processes to maximize the reach and impact of demand generation campaignsInnovative, resourceful, and dynamic, with the ability to work successfully in an ever-changing environment with competing prioritiesFamiliar with CRM and marketing automation tools; SFDC and Marketo preferred. Experience with Sendoso/Postal and Outreach is a plusExperience growing a database organically via multiple channelsAbility to learn new technologies, products and systems quickly