Senior Demand Gen Lead — Gov SaaS (Hybrid, Equity)

GovWell; New York (NY); Hybrid; USD 165,000 - 185,000; Full time

Benefits offered by this job

Competitive base salary + bonus.

Equity / stock options.

Medical, dental, and vision insurance.

401(k) program.

Flexible PTO.

Job summary

GovWell in New York City is hiring a Senior Demand Generation Manager to own the campaigns and channels that turn marketing into pipeline. You’ll drive paid search, paid social, direct mail, email, retargeting, and new channels as we scale.

You’ll partner with the Head of Marketing to build integrated campaigns, manage budgets, and optimize conversion. With a precise demand engine, you’ll reach government buyers with the right message at the right time.

Qualifications

• 1–3+ years in demand generation, growth marketing, or a related role in B2B SaaS with pipeline ownership.
• Revenue-minded and analytical, focused on qualified pipeline and channel economics.
• Hands-on operator capable of strategizing and executing campaigns.
• Experienced with paid acquisition, email and marketing automation, CRM workflows, landing pages, and A/B testing.
• Highly organized and systems-oriented, orchestrating multiple channels and partners with automation.
• Customer-obsessed with understanding buyers and translating insights into better-performing campaigns.

Responsibilities

• Own the demand generation calendar and orchestrate integrated campaigns across paid search, paid social, direct mail, email, and retargeting.
• Manage channel performance, cost per lead, cost per opportunity, and ROI to optimize budget allocation.
• Execute direct mail and email campaigns with partners across Google, LinkedIn, and retargeting.
• Optimize landing pages, forms, copy, and other lead generation surfaces with continuous testing in partnership with content and creative teams.
• Own lifecycle, nurture, and lead generation email strategy and handoff to Sales.
• Test new acquisition channels and scale high-signal experiments.

Skills

Demand generation

Growth marketing

B2B SaaS

Paid search

Email marketing

Campaign management

Job description

GovWell in New York City is hiring a Senior Demand Generation Manager to own the campaigns and channels that turn marketing into pipeline. You’ll drive paid search, paid social, direct mail, email, retargeting, and new channels as we scale.

You’ll partner with the Head of Marketing to build integrated campaigns, manage budgets, and optimize conversion. With a precise demand engine, you’ll reach government buyers with the right message at the right time.