Senior Demand Generation Manager

GovWell; New York (NY); Hybrid; USD 165,000 - 185,000; Full time

Benefits offered by this job

Competitive base salary + bonus.

Equity / stock options.

Medical, dental, and vision insurance.

401(k) program.

Flexible PTO.

Job summary

GovWell in New York City is hiring a Senior Demand Generation Manager to own the campaigns and channels that turn marketing into pipeline. You’ll drive paid search, paid social, direct mail, email, retargeting, and new channels as we scale.

You’ll partner with the Head of Marketing to build integrated campaigns, manage budgets, and optimize conversion. With a precise demand engine, you’ll reach government buyers with the right message at the right time.

Qualifications

• 1–3+ years in demand generation, growth marketing, or a related role in B2B SaaS with pipeline ownership.
• Revenue-minded and analytical, focused on qualified pipeline and channel economics.
• Hands-on operator capable of strategizing and executing campaigns.
• Experienced with paid acquisition, email and marketing automation, CRM workflows, landing pages, and A/B testing.
• Highly organized and systems-oriented, orchestrating multiple channels and partners with automation.
• Customer-obsessed with understanding buyers and translating insights into better-performing campaigns.

Responsibilities

• Own the demand generation calendar and orchestrate integrated campaigns across paid search, paid social, direct mail, email, and retargeting.
• Manage channel performance, cost per lead, cost per opportunity, and ROI to optimize budget allocation.
• Execute direct mail and email campaigns with partners across Google, LinkedIn, and retargeting.
• Optimize landing pages, forms, copy, and other lead generation surfaces with continuous testing in partnership with content and creative teams.
• Own lifecycle, nurture, and lead generation email strategy and handoff to Sales.
• Test new acquisition channels and scale high-signal experiments.

Skills

Demand generation

Growth marketing

B2B SaaS

Paid search

Email marketing

Campaign management

Job description

About GovWell

We the people — and the taxpayers — deserve good government. Yet today, interacting with government services is often frustrating and inefficient. GovWell is building the AI operating system transforming how governments serve communities, starting with local agencies.

About GovWell

We the people — and the taxpayers — deserve good government. Yet today, interacting with government services is often frustrating and inefficient. GovWell is building the AI operating system transforming how governments serve communities, starting with local agencies.

GovWell replaces legacy software for municipalities and counties, empowering public servants to radically streamline public services and cut internal processing time for permits and licenses by up to 95%.

Founded in 2023, GovWell powers 5,000+ mission-critical processes for agencies in 35+ states serving millions of residents. The company has raised $35M in funding from Insight Partners, Work-Bench, and Bienville Capital, and the team works in person at GovWell HQ in New York City. Read more about our founding story in TechCrunch.

Why GovWell?

• A mission that matters: Building AI-powered products to fix outdated government systems isn’t just a technical challenge—it’s a historic opportunity to improve our foundational relationship with government and ensure trillions of tax dollars result in high quality services. WATCH: Mission & Vision with CEO & Co-Founder Troy LeCaire


• Real-world impact: GovWell’s product is the system of record for government services that affect millions of Americans. From streamlining permitting for small businesses to accelerating affordable housing development, your work will make an immediate difference.


• Join a startup in hyper-growth: We’ve found product-market fit and are scaling the business very quickly (4X ARR growth in the last year). As an early team member, you’ll learn what it takes to build a successful startup. You’ll work closely with the founders while enjoying exceptional autonomy and ownership over your work.

Role overview

GovWell is hiring a Senior Demand Generation Manager to own the campaigns and channels that turn our marketing efforts into pipeline. You’ll own how we reach our target buyers across paid search, paid social, direct mail, email, retargeting, and new channels as we scale.

You’ll work closely with the Head of Marketing and broader marketing team to build integrated campaigns, manage channel performance and budget, and continuously improve conversion. Because our market is highly knowable, you’ll have a unique opportunity to build a precise demand engine that reaches the right government buyers with the right message at the right time.

This role offers significant ownership over demand generation strategy and execution, with a clear mandate to grow marketing-sourced pipeline and make our acquisition engine more efficient as GovWell scales.

We have a hybrid work culture that combines regular in-person collaboration at our New York City office (3+ days per week) with flexibility to work remotely.

What You’ll Do

• Own the demand generation calendar and orchestrate integrated campaigns across paid search, paid social, direct mail, email, and retargeting


• Manage channel performance and economics, tracking conversion, cost per lead, cost per opportunity, and ROI to continuously improve how we allocate budget


• Execute direct mail and email campaigns while managing performance marketing partners across Google, LinkedIn, and retargeting


• Optimize landing pages, forms, copy, and other lead generation surfaces through continuous testing in partnership with our content and creative teams


• Own lifecycle, nurture, and lead generation email strategy, including segmentation, messaging, automation, and the handoff of qualified leads to Sales


• Test new acquisition channels and tactics, quickly identifying which experiments have enough signal to scale and which should be killed

Who You Are

• 1–3+ years in demand generation, growth marketing, performance marketing, or a related role, ideally in B2B SaaS with direct ownership of pipeline or lead targets


• Revenue-minded and analytical, focused on generating qualified pipeline and improving channel economics rather than optimizing for vanity metrics


• Hands-on operator who can move between campaign strategy and execution, from allocating budget to writing an email or improving a landing page


• Experienced with paid acquisition, email and marketing automation, CRM workflows, landing pages, and A/B testing, either directly or through managing external partners


• Highly organized and systems-oriented, able to orchestrate multiple channels, campaigns, and partners while using automation and AI to increase leverage


• Customer-obsessed and curious, with an instinct for understanding what motivates buyers and translating those insights into better-performing campaigns


• Fast-moving and experimental, comfortable testing new channels, learning from the data, and quickly scaling what works


• Strong alignment with our Core Values.

Compensation And Benefits

Compensation within the posted salary band will be commensurate with experience. All offers will include:

• Competitive base salary + bonus.


• Equity / stock options.


• Medical, dental, and vision insurance.


• 401(k) program.


• Flexible PTO.

Compensation Range: $165K - $185K