Senior Demand Gen Lead: Full-Funnel & ABM Growth

Schurz Communications

Detroit (MI)

On-site

USD 110,000 - 135,000

Full time

3 days ago

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Benefits offered by this job

Annual bonus

401(k) match

Health insurance

Generous PTO

Volunteer time off

Job summary

OTAVA is seeking a Senior Demand Generation Manager to build and scale a robust pipeline across new logo acquisition and installed base expansion. You will own integrated, multi-channel programs across SEM, SEO, ABM, email, web, webinars, and events, collaborating with Sales, BDRs, and Product Marketing to drive revenue.

The role requires 7+ years in B2B demand generation and hands-on web/digital marketing experience with HubSpot and analytics.

Qualifications

7+ years of B2B demand generation experience in cloud, IT services or SaaS.
3+ years of hands-on web and digital marketing including SEM, SEO, and conversion optimization; AEO/AEM a plus.
Proven success driving new logo pipeline and installed base expansion revenue.
Strong hubspot automation and data-driven decision making.

Responsibilities

Own the annual and quarterly demand generation plan for new logo acquisition and installed base expansion.
Launch and optimize integrated, full-funnel campaigns across paid media, email, web, content, webinars, and events.
Run ABM programs with Sales/BDRs aligned to target accounts.
Build nurture and lifecycle programs in HubSpot to move prospects through funnel and create expansion opportunities.
Partner with Field Marketing to focus on events, campaigns, and pipeline contribution.
Manage demand generation budget and reallocate spend by performance.
Identify MDF and co-op funds and manage funded programs with proof of performance.
Build dashboards and report funnel performance, pipeline, attribution, and ROI.
Lead lead scoring, routing, and handoff standards in HubSpot for better conversions.