Senior Demand Gen Leader — Cloud Growth & ABM

OTAVA LLC; Denver (CO); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Generous PTO

Volunteer time off

Job summary

OTAVA LLC is seeking a Senior Demand Generation Manager to build and scale pipeline across new logo acquisition and installed base expansion. You will own integrated, multi-channel programs for OTAVA’s secure hybrid cloud, backup, and disaster recovery solutions, applying strong web and digital expertise across SEM, AEM, SEO, AEO, ABM, and events.

You will partner with Sales, BDRs, Installed Base, Product Marketing, Content, and Digital Marketing to convert programs into revenue, build

Qualifications

• 7+ years in B2B demand generation, cloud/IT services or SaaS.
• 3+ years hands-on web and digital marketing incl. SEM/SEO/conversion optimization; AEO/AEM a plus.
• Proven success driving new logo pipeline and installed base revenue.

Responsibilities

• Own the annual and quarterly demand generation plan for new logo and installed base expansion.
• Launch and optimize integrated, full-funnel campaigns across paid media, email, web, content, webinars, and events.
• Run ABM programs with Sales and BDRs focused on target accounts.
• Build nurture and lifecycle programs in HubSpot to move prospects through funnel.
• Set digital strategy across SEM, AEM, paid social, and retargeting with budget input.
• Collaborate on website/landing page optimization and A/B testing with the Digital Marketing Specialist.
• Shape SEO and AEO strategy with Content Marketing to improve search presence.

Skills

SEM

Paid social

SEO

Email marketing

ABM

HubSpot

WordPress

GA4

Analytics

Project management

Education

Bachelor's in Marketing/Business

Technology-related certifications

Broadcom/VMware VCP/VCF certifications

Tools

Jira

Confluence

Microsoft 365

Monday.com

Asana

HubSpot

WordPress

Google Ads

Microsoft Ads

LinkedIn Campaign Manager

GA4

Google Search Console

Claude AI

Job description

OTAVA LLC is seeking a Senior Demand Generation Manager to build and scale pipeline across new logo acquisition and installed base expansion. You will own integrated, multi-channel programs for OTAVA’s secure hybrid cloud, backup, and disaster recovery solutions, applying strong web and digital expertise across SEM, AEM, SEO, AEO, ABM, and events.

You will partner with Sales, BDRs, Installed Base, Product Marketing, Content, and Digital Marketing to convert programs into revenue, build