Senior Demand Gen Leader in Cloud & IT SaaS

Otava, LLC.

Denver (CO)

Presencial

USD 130.000 - 180.000

Jornada completa

hace 27 horas

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Descripción de la vacante

OTAVA is seeking a Senior Demand Generation Manager to architect and scale its B2B pipeline across new logo acquisition and installed base expansion. You will own integrated, multi-channel programs including SEM, SEO, email, web, content, webinars, and events, collaborating with Sales, BDRs, Product Marketing, and Content teams to drive revenue.

You will lead ABM efforts with target accounts, build nurture programs in HubSpot, optimize landing pages and tests, and manage budget and MDF/co-op

Formación

7+ years of B2B demand generation experience, preferably within cloud, IT services, or SaaS.
3+ years hands-on web and digital marketing, including SEM, SEO, and conversion optimization; AEO and AEM experience is a strong plus.
Proven success driving new logo pipeline and installed base expansion revenue.

Responsabilidades

Own the annual and quarterly demand generation plan for new logo acquisition and installed base expansion.
Plan, launch, and optimize integrated, full-funnel campaigns across paid media, email, web, content, webinars, and events.
Run ABM programs for high-value prospect and customer accounts in close collaboration with Sales and BDRs, aligned to their target accounts.
Build nurture and customer lifecycle programs in HubSpot that move prospects through the funnel, strengthen retention, and create expansion opportunities.
Set digital campaign strategy across SEM, AEM, paid social, and retargeting, partnering with the Digital Marketing Specialist on channel mix and budget.
Work hands-on with the Digital Marketing Specialist on website and landing page optimization and A/B testing.
Shape and execute SEO and AEO strategy with the Digital Marketing Specialist and Content Marketing so OTAVA is found in search results and cited in AI-generated answers.
Partner with Field Marketing to bring a targeted demand generation focus to events, including target accounts, pipeline goals, pre- and post-event campaigns, and measuring event contribution to pipeline.
Partner closely with BDRs to nurture high-potential accounts toward opportunity creation through coordinated marketing and outreach.
Manage the demand generation budget and reallocate spend based on performance.
Identify, solicit, and secure MDF and co-op funds from technology vendors, and manage funded programs through proof of performance.
Build dashboards and report on funnel performance, pipeline, attribution, and ROI.
Work with Sales, BDRs, the Installed Base team, and Sales Operations on lead scoring, routing, and handoff standards in HubSpot that improve conversion.
Leverage AI tools to accelerate campaign development, testing, and analysis.