Senior Demand Gen Lead — Email & ABM Campaigns

RainFocus; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

401k

Generous PTO

Team building activities

Job summary

RainFocus, a leading software company, seeks a Sr. Demand Generation Specialist to lead email programs, nurture campaigns, and conference sponsorships. You will collaborate with cross-functional teams to drive multi-channel marketing strategies and optimize data-driven campaigns for pipeline growth.

The role emphasizes ownership, strategic input, and a focus on AI-enabled automation to streamline workflows and improve outcomes across in-person, virtual, and hybrid events.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 4+ years in B2B marketing; ABM/demand gen a plus.
• Strong knowledge of marketing automation tools & CRM platforms; hands-on Marketo, Demandbase, Salesforce is a plus.
• Deep fluency in building, segmenting, testing, and deploying bulk email programs.

Responsibilities

• Understand RainFocus’ competitive landscape and customer needs, plus event industry trends.
• Own build, testing, and optimization of email programs (campaign emails, newsletters, nurture, and event promotion).
• Draft email copy and coordinate copy/creative requests with other marketing functions.
• Champion brand consistency across channels and materials.
• Own execution plan, timeline, and dependency management of campaigns.
• Support 1:1 and 1:many campaigns for named enterprise accounts; list development, email build, coordination.
• Pull and validate outbound email, nurture, and other channel metrics monthly.
• Contribute ideas grounded in performance data.
• Develop internal resources for cross‑department alignment.
• Run sponsor experience for INSIGHT conference; manage deadlines and branding.
• Own sponsorship logistics: contracting, deliverables, and payments with finance.
• Identify opportunities for innovative marketing tactics and new strategies.
• Utilize AI tools to build and monitor automated workflows.
• Own priorities within agreed timelines.

Skills

B2B marketing

Marketing automation

CRM platforms

Email marketing at scale

Data-driven decision making

Project coordination

AI and automation curiosity

Education

Bachelor's degree in marketing, communications, or related field

Tools

Marketo

Demandbase

Salesforce

Job description

RainFocus, a leading software company, seeks a Sr. Demand Generation Specialist to lead email programs, nurture campaigns, and conference sponsorships. You will collaborate with cross-functional teams to drive multi-channel marketing strategies and optimize data-driven campaigns for pipeline growth.

The role emphasizes ownership, strategic input, and a focus on AI-enabled automation to streamline workflows and improve outcomes across in-person, virtual, and hybrid events.