Sr. Demand Generation Specialist (Remote)

RainFocus; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

401k

Generous PTO

Team building activities

Job summary

RainFocus, a leading software company, seeks a Sr. Demand Generation Specialist to lead email programs, nurture campaigns, and conference sponsorships. You will collaborate with cross-functional teams to drive multi-channel marketing strategies and optimize data-driven campaigns for pipeline growth.

The role emphasizes ownership, strategic input, and a focus on AI-enabled automation to streamline workflows and improve outcomes across in-person, virtual, and hybrid events.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 4+ years in B2B marketing; ABM/demand gen a plus.
• Strong knowledge of marketing automation tools & CRM platforms; hands-on Marketo, Demandbase, Salesforce is a plus.
• Deep fluency in building, segmenting, testing, and deploying bulk email programs.

Responsibilities

• Understand RainFocus’ competitive landscape and customer needs, plus event industry trends.
• Own build, testing, and optimization of email programs (campaign emails, newsletters, nurture, and event promotion).
• Draft email copy and coordinate copy/creative requests with other marketing functions.
• Champion brand consistency across channels and materials.
• Own execution plan, timeline, and dependency management of campaigns.
• Support 1:1 and 1:many campaigns for named enterprise accounts; list development, email build, coordination.
• Pull and validate outbound email, nurture, and other channel metrics monthly.
• Contribute ideas grounded in performance data.
• Develop internal resources for cross‑department alignment.
• Run sponsor experience for INSIGHT conference; manage deadlines and branding.
• Own sponsorship logistics: contracting, deliverables, and payments with finance.
• Identify opportunities for innovative marketing tactics and new strategies.
• Utilize AI tools to build and monitor automated workflows.
• Own priorities within agreed timelines.

Skills

B2B marketing

Marketing automation

CRM platforms

Email marketing at scale

Data-driven decision making

Project coordination

AI and automation curiosity

Education

Bachelor's degree in marketing, communications, or related field

Tools

Marketo

Demandbase

Salesforce

Job description

RainFocus, one of the most innovative software companies, is in search of an exceptional Sr. Demand Generation Specialist.

About RainFocus

RainFocus cares about its employees, customers, and the world in which we live. Our rapidly growing team serves Fortune 500 companies like Adobe, Cisco, IBM, Oracle, VMware, and others to prepare and execute in-person, virtual, and hybrid events, across the world. Those events are delivered through our industry-disrupting software platform, with groundbreaking business intelligence, to elevate the attendee experience, streamline event operations, and accelerate marketing results. We are well-funded, growing fast, and building a company that is changing the market — it will be challenging, fun and exciting.

About the Role

Our demand generation team at RainFocus plans, executes, and optimizes omnichannel campaigns that build brand awareness, nurture interest, and drive pipeline. We collaborate with all other marketing functions to execute multi-channel tactics and own the email channel end to end. As a Senior Demand Generation Specialist, you will own the execution of email programs, turn approved campaign briefs into real production plans, and maintain data scorecards to help our team make informed decisions. This role also owns sponsorship operations for our annual user conference, INSIGHT.

Working closely with the Senior Marketing Manager, you will influence campaign strategy, email schedules, and team priorities. This is a senior individual contributor role for someone who wants to own execution.

Essential Responsibilities

• Understand RainFocus’ competitive landscape and customer needs, as well as event industry trends

• Own the build, testing, and optimization of email programs, including campaign emails, newsletters, nurture emails, and event promotion

• Draft email copy as needed, and coordinate copy and creative requests with other marketing functions

• Champion brand consistency across all marketing channels and materials, ensuring messaging and visuals reflect the company's values and market positioning

• Own the execution plan, timeline, and dependency management of approved campaigns

• Support 1:1 and 1:many campaigns targeting named enterprise accounts, including target list development, email build, and account team coordination

• Pull and validate outbound email, nurture, and other channel metrics monthly

• Contribute account, industry, and persona-based campaign ideas and channel recommendations grounded in performance data

• Own the development of internal resources that help drive alignment across departments, including process documentation

• Run the sponsor experience for our annual INSIGHT conference, including pre- and post-event comms, deadline management, and branding

• Own all sponsorship logistics: contracting, deliverable fulfillment, and payment coordination in partnership with the finance team

• Identify opportunities to introduce innovative marketing tactics and new strategies that drive growth

• Utilize AI tools to build, simplify, and monitor automated workflows that eliminate overly manual processes and increase efficiency

• Own your own priorities within agreed upon timelines

Required Skills and Experience

• Bachelor's degree in marketing, communications, or a related field

• 4+ years of experience in B2B marketing (experience in account-based marketing or demand generation is a plus)

• Strong understanding of marketing automation tools and CRM platforms (hands-on experience in Marketo, Demandbase, and Salesforce is a plus)

• Deep marketing automation fluency — building, segmenting, testing, and deploying email programs at volume without supervision

• Ability to analyze campaign metrics to drive improvements in marketing tactics

• Strong organizational skills, including driving multiple projects simultaneously with attention to detail

• Data-driven, with a commitment to experimenting for measurable results

• Excellent written and verbal communication skills

• Ability to work independently and as part of a team

• Curiosity about AI and automation to reduce manual workloads

Why work at RainFocus?

At RainFocus we delight millions of attendees at large-scale events by delivering better insights, experiences, and marketing. We were able to pivot our product and services offering in 2020 to continue growing and serving new clients and events.

As a member of the RainFocus team, you will have the opportunity to experience first-hand the impact of our platform at events around the world. Additionally, RainFocus offers competitive salaries, competitive benefits, 401k, generous PTO, and countless other team building activities.