Remote Demand Generation Leader | ABM & Pipeline Growth

Hyland Software

United States

On-site

USD 130,000 - 150,000

Full time

14 days+

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Job summary

Hyland is seeking a Demand Generation Manager to develop, execute, and optimize integrated demand programs that drive pipeline growth across regions, industries, or market segments. You will translate priorities into quarterly and annual plans leveraging digital campaigns, ABM, and partner programs to create and accelerate qualified pipeline.

The role requires 5+ years in B2B marketing including 3+ years in demand generation, with strong skills in marketing automation, CRM, analytics, and

Qualifications

Bachelor's degree or equivalent experience with 5+ years in B2B marketing and 3+ years in demand generation.
Proven success partnering with Sales to support pipeline and revenue goals.
Experience with marketing automation, CRM, analytics, and digital marketing tech to manage and optimize performance.
Strong communication, project management, analytical, and stakeholder management skills.
Demonstrated accountability for measurable program contribution and continuous improvement.

Responsibilities

Develop and execute demand plans aligned to pipeline, revenue, and growth objectives.
Design, execute, and optimize integrated demand programs across digital campaigns, ABM, and partnerships.
Monitor pipeline health, campaign performance, and conversion trends to identify risks, opportunities, and recommended actions.
Partner with Sales counterparts, SDRs, Account Executives, and Partner teams to align demand generation activities with business priorities.
Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to support integrated planning and execution.
Establish and track KPIs to measure demand generation effectiveness - including engagement, conversion, pipeline creation, and pipeline acceleration metrics.