Senior Demand Gen Lead — AI-Driven B2B SaaS Growth (Hybrid)

Relativity

Atlanta (GA)

Hybrid

USD 128,000 - 192,000

Full time

14 days+

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Job summary

Relativity is seeking a senior demand generation marketer to own inbound and outbound for Gavel Workflows and Gavel Exec. Based in Atlanta, this hybrid role combines strategy, tech stack ownership, channel experimentation, and cross‑functional partnership to drive trials, demos, and revenue.

You will manage paid search and social, SEO, content programs, HubSpot workflows, and analytics across BigQuery/Looker/GA4.

Qualifications

7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company.
Hands‑on paid ownership with campaigns, budgets, bids, and tracking.
Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.

Responsibilities

Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
Advise leadership on funnel health, channel ROI, and investment prioritization.
Identify, build, and run experiments and big bets to drive step‑change growth, from hypothesis to execution and reporting.
Own our Webflow site: strategy, page edits, CMS updates, and new page launches.
Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program.