Senior Demand Gen Architect - Remote

TLDR; United States; Remoto; USD 207.000 - 322.000; Tempo pieno

Vantaggi offerti da questo lavoro

Biannual team offsites

Flexible PTO

Health benefits

401(k) plan

Parental leave

Home office stipend

L&D stipend

Descrizione del lavoro

TLDR is seeking a senior demand-gen leader to own our pipeline and revenue goals. You will orchestrate integrated campaigns across paid, email, web, and content, with strong attribution and funnel analysis.

This remote role spans the US and Canada, collaborating closely with Sales to fuel vertical go-to-market and new channels. You’ll shape campaigns from webinars to gifting, harness AI tools, and ensure every program lands with impact.

Competenze

• 6+ years in B2B demand generation, owning a pipeline or revenue number.
• Hands-on experience running integrated campaigns across paid, email, web, and content, and doing your own attribution and funnel analysis.
• Understanding of email as a demand generation channel, with experience building, testing, and optimizing nurture and lifecycle programs.
• Nice to have: experience in media or advertising sales, product-led or self-serve motions, or selling to marketers.

Mansioni

• Own the inbound and marketing-sourced pipeline goals end to end. Your north star is to beat them every quarter, not just hit them.
• Turn v1 programs into a machine. Own paid, HubSpot nurtures, the email calendar, and conversion across the funnel, testing, optimizing, and reporting on what’s working and why.
• Take integrated campaigns to market end to end, from webinars to gifting and account playbooks, partnering with Product Marketing and Content to make each one land.
• Sit with Sales on accounts and verticals. As TLDR moves to a vertical go-to-market, you’ll influence the campaign strategy for each vertical and find creative ways for marketing to fuel outbound.
• Open new channels and audiences, including product-led and self-serve entry points that tap our subscriber base.

Conoscenze

Demand generation

Pipeline ownership

Integrated campaigns

Attribution & funnel analysis

Email marketing

Sales alignment

AI marketing

Strumenti

HubSpot

Descrizione del lavoro

TLDR is seeking a senior demand-gen leader to own our pipeline and revenue goals. You will orchestrate integrated campaigns across paid, email, web, and content, with strong attribution and funnel analysis.

This remote role spans the US and Canada, collaborating closely with Sales to fuel vertical go-to-market and new channels. You’ll shape campaigns from webinars to gifting, harness AI tools, and ensure every program lands with impact.