Senior Demand Gen Leader — Hybrid/Remote Growth

Egnyte; Colorado; Hybrid; USD 145,000 - 185,000; Full time

Benefits offered by this job

Competitive salaries

Flexible hours

Paid holidays and sick time

401(k) with company match

HSA and FSA options

Parental and adoption leave

Office locations in Draper, UT; etc.

Gym, cell phone, internet reimburse

Well-being apps and EAP

Job summary

Egnyte is seeking a Senior Demand Generation Manager to architect and drive end-to-end demand generation programs across webinars, email nurtures, and paid media. You’ll lead cross-functional campaigns with field, product, and content teams to ensure cohesive messaging that fuels pipeline in multiple markets.

You will own measurement, leverage AI-driven insights, and manage budgets to maximize ROI, while aligning with Sales Development and BDRs for lead quality and velocity.

Qualifications

• 8–10 years of enterprise marketing experience in SaaS and Cloud industries.
• Campaign strategy, demand generation, and pipeline contribution.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Responsibilities

• Architect end-to-end demand generation strategies across webinars, emails nurtures, and paid media for multiple markets.
• Coordinate cross-functionally with field marketing, product marketing, content strategy, and web development teams to align objectives and messaging.
• Own campaign reporting and attribution, monitor funnel health and drive data-based optimizations to improve ROI.
• Partner with BDRs/SDRs to ensure effective lead qualification and consistent messaging.
• Manage budgets and drive AI-enabled targeting and forecasting to improve performance.

Skills

Integrated marketing

Lead generation

Analytics

Vertical marketing

Communication

Budget management

Self-starter

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Salesforce

Marketing automation

Analytics tools

Job description

Egnyte is seeking a Senior Demand Generation Manager to architect and drive end-to-end demand generation programs across webinars, email nurtures, and paid media. You’ll lead cross-functional campaigns with field, product, and content teams to ensure cohesive messaging that fuels pipeline in multiple markets.

You will own measurement, leverage AI-driven insights, and manage budgets to maximize ROI, while aligning with Sales Development and BDRs for lead quality and velocity.