Senior BI Analyst: Data-Driven Marketing Insights

Publicis Health Media; New York (NY); On-site; USD 73,000 - 93,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Job summary

Publicis Health Media in New York seeks a Senior Analyst, Business Intelligence to analyze media and marketing performance, ensure data accuracy, and deliver client and publisher reporting. This role masters diverse data sources to create dashboards assessing campaign effectiveness and translating insights into recommendations.

The successful candidate will train new analysts, manage workloads, and thrive in a fast-paced environment, leveraging tools like Datorama, Power BI, Tableau, and Google

Qualifications

• Bachelor’s Degree required (preferably in a related field).
• 2–3 years of data/analytics consulting or quantitative marketing experience.
• Strong analytical skills and ability to translate data into insights.
• Proficiency with digital analytics tools and MS Office.

Responsibilities

• Ensure data accuracy across reporting tools via QA processes.
• Engage with data partners to prepare, validate, resolve data discrepancies.
• Assist in creating measurement plans to assess brand performance.
• Conduct industry research to provide benchmarks and client reports.
• Analyze media campaign data to generate insights and recommendations.
• Collaborate with BI leadership to develop reports, presentations, client deliverables.
• Maintain relationships with internal teams and meet BI data needs.
• Train and mentor entry-level analysts on BI platforms (DCM, Google Ads, etc.).
• Contribute to competitive analyses and best-practice audits.

Skills

Analytical thinking

Data-driven insights

Time management

Communication skills

Education

Bachelor’s Degree

Tools

Google Analytics

Omniture

Datorama

Power BI

Tableau

Google Ads / Search Ads 360

Facebook/Instagram Ads reporting

Google Analytics 360

Analytics 360

Excel

Word

PowerPoint

Job description

Publicis Health Media in New York seeks a Senior Analyst, Business Intelligence to analyze media and marketing performance, ensure data accuracy, and deliver client and publisher reporting. This role masters diverse data sources to create dashboards assessing campaign effectiveness and translating insights into recommendations.

The successful candidate will train new analysts, manage workloads, and thrive in a fast-paced environment, leveraging tools like Datorama, Power BI, Tableau, and Google