Senior Marketing Operations Analyst — Automation & Data

Publicis Group; Chicago, Northern (IL, KY); Hybrid; USD 73,000 - 101,000; Full time

Job summary

Publicis Groupe’s Digitas unit in Chicago seeks a Marketing Operations Senior Analyst to design, execute and manage cross-channel marketing programs. You will work with internal teams, client and vendor partners to maximize efficiency of campaigns and optimize technology investments.

The role emphasizes data-driven email marketing, journey orchestration and program design, with collaboration across agency departments. A strong background in ESP tools and vendor management is expected.

Qualifications

• 2 to 4 years of experience in a direct marketing environment with data-oriented responsibility.
• Knowledge of email channel execution and journey orchestration; mobile messaging preferred
• Familiarity with marketing technology landscape and best practices including CAN-SPAM and GDPR
• Proficiency with enterprise-level Marketing Automation/ESP tools; Salesforce Marketing Cloud and AMPscript preferred

Responsibilities

• Design, execute and manage cross-channel marketing programs in marketing platforms.
• Coordinate cross-channel execution including email, direct mail, SMS, and mobile messaging.
• Assess data availability to determine operational requirements and data needs.
• Perform list and data management within marketing automation platforms.
• Create test lists and test cases; QC of test data.
• Identify opportunities to use automation and AI for personalization and efficiency.
• Develop data processing specifications for vendors and client IT.
• Manage vendors for content and data-related functions to meet deliverables.

Skills

Marketing automation

Email channel execution

Vendor management

Project management

Tools

Salesforce Marketing Cloud

AMPscript

Microsoft Office

Job description

Publicis Groupe’s Digitas unit in Chicago seeks a Marketing Operations Senior Analyst to design, execute and manage cross-channel marketing programs. You will work with internal teams, client and vendor partners to maximize efficiency of campaigns and optimize technology investments.

The role emphasizes data-driven email marketing, journey orchestration and program design, with collaboration across agency departments. A strong background in ESP tools and vendor management is expected.