Global AI GTM Architect & Activation Lead

Amazon Web Services (AWS); Arlington (VA); On-site; USD 148,000 - 200,000; Full time

Job summary

Amazon Web Services, Inc. in Arlington, VA seeks a Senior Data & AI GTM Specialist to design and own the campaign execution arm that activates field teams within minutes of a meaningful signal.

You will synthesize signals from internal and external sources and translate them into targeted, sequenced campaigns with measurable pipeline impact. This role requires deep AI literacy, program management, and cross-functional collaboration to drive high-velocity activation and field outcomes.

Qualifications

• 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience.
• 5+ years of working with Data & AI related technologies, including AI/ML, Analytics, Database, and/or Storage experience
• 5+ years of in program management, workforce strategy development, or metrics-driven decision making experience
• Bachelor's degree
• Experience selling enterprise software or cloud-based applications
• Experience explaining complex technical concepts to business and technical audiences
• Experience presenting to both technical and non-technical executive audiences
• Experience leading complex, multi-year initiatives that may be cross-functional and/or span business and technology

Responsibilities

• Own the signal-to-activation mechanism end to end, defining signals warranting field activations, campaigns, or knowledge base improvements, with closed-loop tracking
• Design and launch targeted activation campaigns that reach the right sellers and customers with context-aware messaging
• Extend GTM signal synthesis into campaign execution so recommendations translate into field motion
• Establish differentiated, cohort-based targeting by journey stage, pipeline, and actions
• Ingest and normalize signals from diverse sources including seller conversations and data sources
• Operate agentic AI mechanisms that mine signal in real time and auto-generate activation and recommendations
• Drive internal teams to maintain the signal architecture and data quality
• Partner with Finance and Sales Operations to surface top signals stalling deals and quantify blocked pipeline
• Collaborate cross-functionally with product GTM, demand marketing, field enablement, and analytics to align campaigns
• Define business requirements for reporting activation impact and blocked pipeline
• Measure and optimize campaigns against pipeline, conversion, velocity, and revenue influence
• Continuously improve the mechanism with experiments on thresholds and messaging

Skills

Go-To-Market

Data & AI

Program management

Enterprise software sales

AI/ML concepts

Executive communication

Education

Bachelor's degree

Job description

Amazon Web Services, Inc. in Arlington, VA seeks a Senior Data & AI GTM Specialist to design and own the campaign execution arm that activates field teams within minutes of a meaningful signal.

You will synthesize signals from internal and external sources and translate them into targeted, sequenced campaigns with measurable pipeline impact. This role requires deep AI literacy, program management, and cross-functional collaboration to drive high-velocity activation and field outcomes.