Senior AI‑Powered GTM Campaign Architect

Amazon Web Services (AWS); Mountain View (CA); On-site; USD 163,000 - 220,000; Full time

Job summary

Amazon Web Services, Inc. in Mountain View, CA is seeking a Senior Data & AI GTM Specialist to design an activation engine that turns signals into precise field campaigns. You will synthesize internal and external signals into sequenced, context-aware asks for sellers and customers with rapid execution.

Lead end-to-end signal capture to measurable pipeline impact, leveraging AI to automate triage and activation. Collaborate with Finance, Sales Operations, and GTM teams to scale.

Qualifications

• 5+ years in Go-To-Market, BD, sales, or consulting.
• 5+ years with Data & AI technologies (AI/ML, analytics, databases, storage).
• Bachelor's degree required.
• Experience selling enterprise software or cloud apps.
• Ability to explain complex tech to business and technical audiences; present to executives.

Responsibilities

• Own the signal-to-activation mechanism end to end.
• Design and launch targeted activation campaigns with context-aware messaging.
• Extend GTM signal synthesis to campaign execution.
• Establish cohort-based targeting by journey stage and pipeline.
• Ingest and normalize signals from diverse sources.
• Operate agentic AI mechanisms for real-time signal mining and activation.
• Measure and optimize campaigns against pipeline, velocity, and revenue.

Skills

Go-To-Market experience

Data & AI technologies

Program management

Enterprise software sales

Communicating to exec audiences

Leading multi-year initiatives

Education

Bachelor's degree

Master's degree or PMP

Job description

Amazon Web Services, Inc. in Mountain View, CA is seeking a Senior Data & AI GTM Specialist to design an activation engine that turns signals into precise field campaigns. You will synthesize internal and external signals into sequenced, context-aware asks for sellers and customers with rapid execution.

Lead end-to-end signal capture to measurable pipeline impact, leveraging AI to automate triage and activation. Collaborate with Finance, Sales Operations, and GTM teams to scale.