Senior AI-Driven GTM Activation Architect

Amazon Web Services (AWS); Boston (MA); On-site; USD 120,000 - 200,000; Full time

Job summary

Amazon Web Services, Inc. seeks a Senior Data & AI GTM Specialist to own the campaign execution arm that activates the AWS field on meaningful signals.

You will design the mechanism to listen for signals, decide activations, and orchestrate outreach and enablement across field teams and customers. You will leverage AI to derive patterns, automate recommendations, and drive measurable pipeline and revenue impact at scale, collaborating with Finance, Sales Ops, product GTM, and analytics.

Qualifications

• 5+ years in Go-To-Market, BD, Sales, or Consulting.
• 5+ years working with Data & AI technologies (AI/ML, GenAI, Analytics, DB, Storage).
• 5+ years in program management, workforce strategy, or metrics-driven decisions.
• Bachelor's degree.
• Experience selling enterprise software or cloud-based applications.
• Ability to explain complex technical concepts to diverse audiences.
• Experience presenting to technical and non-technical executive audiences.
• Experience leading complex, cross-functional, multi-year initiatives.

Responsibilities

• Own the signal-to-activation mechanism end to end, defining which internal and external signals warrant field activations, campaigns, asset updates, or knowledge base improvements, and the closed-loop tracking that confirms the field acted and the signal was resolved
• Design and launch targeted activation campaigns that convert a detected signal into a differentiated, sequenced field ask, reaching the right sellers and customers with context-aware messaging rather than undifferentiated broadcast
• Build on the existing GTM signal synthesis capability, extending it from insight generation into campaign execution so that structured recommendations translate directly into field motion
• Establish differentiated, cohort-based targeting that segments accounts by journey stage, existing pipeline, and prior actions, ensuring each seller receives an ask proportional to where their account already is
• Ingest and normalize signal from diverse sources, including seller conversations, internal AI assistant prompts, deal blockers, product feature requests, opportunity data, competitive intelligence, model launches, and customer forums
• Be a deep expert in using AI to derive signal and to execute on signal at scale, applying AI both to mine thousands of internal and external inputs for the patterns that matter and to convert those patterns into precise field activation faster than any manual process

Skills

Go-To-Market

Data & AI

Program management

Enterprise software sales

Technical storytelling

Executive presentation

Cross-functional leadership

Signal activation

Education

Bachelor's degree

Job description

Amazon Web Services, Inc. seeks a Senior Data & AI GTM Specialist to own the campaign execution arm that activates the AWS field on meaningful signals.

You will design the mechanism to listen for signals, decide activations, and orchestrate outreach and enablement across field teams and customers. You will leverage AI to derive patterns, automate recommendations, and drive measurable pipeline and revenue impact at scale, collaborating with Finance, Sales Ops, product GTM, and analytics.