Senior Data & AI GTM Campaigns Specialist

Amazon Inc.; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Amazon Web Services, Inc. is seeking a Sr. WW Data & AI GTM Specialist to own and evolve AI-driven campaigns that drive customer adoption and pipeline growth.

You will design scalable outreach, identify high-potential audiences, and partner across Marketing, Product GTM, and Field Enablement to align launches with regional priorities. The role emphasizes hands-on execution, data-driven optimization, and the use of AI agents to personalize outreach and accelerate conversion at scale.

Qualifications

• 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience.
• 5+ years of working with Data & AI related technologies, including AI/ML, GenAI, Analytics, Database, or Storage.
• 5+ years of in program management, workforce strategy development, or metrics-driven decision making experience.
• Bachelor's degree required; advanced degrees or PMP preferred for certain roles.

Responsibilities

• Own end-to-end campaign strategy and execution for Data & AI service categories, from customer signal identification and propensity modeling through messaging, channel selection, and conversion measurement.
• Design and operate scalable outreach mechanisms that activate field sales teams (Account Managers, Inside Sales) on high-propensity customer opportunities across thousands of accounts.
• Build and refine targeting frameworks using consumption data, firmographic signals, competitive intelligence, and product usage patterns to identify customers with the highest conversion potential.
• Develop campaign messaging and sales plays that translate technical product capabilities into clear, actionable guidance for field sellers and customers.
• Partner cross-functionally with Demand Marketing, Product GTM, Field Enablement, BI/Analytics, and Sales Leadership to align campaigns to product launches, seasonal priorities, and regional needs.
• Measure, report, and optimize campaign performance against pipeline generation, conversion rate, deal velocity, and revenue influence metrics, presenting results to senior leadership (Director and VP level).
• Experiment with campaign formats and channels, including email sequences, seller nudges, Sales Play Builder integrations, and agentic AI-powered personalization to improve engagement and conversion rates.
• Develop and maintain relationships with field sales leaders to gather feedback, understand blockers, and iterate on campaign design based on real-world seller and customer experience.
• Contribute to strategic planning and rhythm of business documents (WBR, QBR, GTM plans) with data-driven recommendations for campaign investment, audience expansion, and mechanism improvement.

Skills

Go-To-Market

Data & AI

Campaign management

Cross-functional collaboration

Executive communication

Education

Bachelor's degree

Master's degree or PMP

Job description

Amazon Web Services, Inc. is seeking a Sr. WW Data & AI GTM Specialist to own and evolve AI-driven campaigns that drive customer adoption and pipeline growth.

You will design scalable outreach, identify high-potential audiences, and partner across Marketing, Product GTM, and Field Enablement to align launches with regional priorities. The role emphasizes hands-on execution, data-driven optimization, and the use of AI agents to personalize outreach and accelerate conversion at scale.