Senior Cybersecurity Journey Marketing Manager

Lumen Technologies; United States; A distancia; USD 106.000 - 155.000; Jornada completa

Descripción de la vacante

Lumen Technologies seeks a Senior Journey Marketing Manager to lead end-to-end customer journeys and campaigns across its cybersecurity portfolio. You will connect customer needs, buying signals, portfolio strategy, and performance insights to drive growth from awareness to expansion.

This senior individual contributor role collaborates with Marketing, Sales, Product, and Enablement to orchestrate strategies, resolve dependencies, and improve funnel and attach outcomes using closed-loop data.

Formación

• Bachelor’s degree in marketing, business, or related field; master’s preferred.
• 5+ years in customer journey marketing, lifecycle, demand, or related B2B role.
• Experience leading cross-functional campaigns from strategy to optimization.

Responsabilidades

• Define audiences, journey stages, and conversion objectives for security portfolio.
• Translate priorities into integrated campaign briefs with growth opportunity.
• Lead cross-functional planning and execution from strategy through launch and optimization.
• Own journey strategy for priority attach motions and cross-sell opportunities.
• Develop repeatable attach plays guiding customers to relevant solutions.

Conocimientos

Journey marketing

Campaign strategy

B2B marketing

Cross-functional

Analytics

Educación

Bachelor’s degree

Master’s degree preferred

Herramientas

Marketing automation

CRM

ABM tools

Descripción del empleo

Lumen Technologies seeks a Senior Journey Marketing Manager to lead end-to-end customer journeys and campaigns across its cybersecurity portfolio. You will connect customer needs, buying signals, portfolio strategy, and performance insights to drive growth from awareness to expansion.

This senior individual contributor role collaborates with Marketing, Sales, Product, and Enablement to orchestrate strategies, resolve dependencies, and improve funnel and attach outcomes using closed-loop data.