Senior Cybersecurity Journey Marketing Lead

Lumen; Honolulu (HI); Presencial; USD 111.000 - 148.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

Bonus structure transparency

Life at Lumen

Descripción de la vacante

Lumen is seeking a Senior Journey Marketing Manager to own end-to-end customer journeys and campaigns across our cybersecurity portfolio. You will connect customer needs, buying signals, and portfolio strategy with execution across marketing, product marketing, and sales enablement, driving funnel growth and attach outcomes.

The role requires leading cross-functional teams, translating insights into briefs, and optimizing campaigns with a data-driven approach to improve awareness, consideration,

Formación

• 5+ years of experience in customer journey marketing, integrated campaign strategy, lifecycle marketing, demand generation, ABM, or related B2B enterprise technology role.
• Experience leading complex, cross-functional campaigns or journeys from strategy through activation, measurement, and optimization.
• Strong understanding of B2B buying journeys, personalization, nurture, and seller-assisted conversion.
• Strong analytical skills using funnel, campaign, account, opportunity, pipeline, conversion, revenue, and attach data.
• Understanding of marketing operations and journey orchestration requirements, including segmentation, routing, automation, measurement, and data quality.
• Superior written, verbal, presentation, and storytelling skills for executive alignment.
• Strong program management: ownership, dependencies, blockers, multi-team delivery.
• Customer-centric, commercially oriented, autonomous in fast-changing environments.

Responsabilidades

• Define and refine target audiences, journey stages, and conversion objectives across security products and solutions.
• Translate priorities into integrated campaign briefs with growth opportunity, audience, offer, content needs, and measurement.
• Lead cross-functional planning from strategy to launch and optimization with multiple teams.
• Own end-to-end journey strategy for attach motions and cross-sell opportunities based on customer signals.
• Develop repeatable attach plays guiding customers toward appropriate solutions and seller actions.
• Map content to journey stages and guide development of thought leadership, assets, and webinars.
• Collaborate with Data, Analytics, Marketing Ops, and Digital teams on audience logic and routing.
• Partner with Sales to ensure adoption of security plays across teams.
• Analyze performance across reach, engagement, pipeline, and revenue to inform decisions.
• Create closed-loop feedback for future improvements and roadmap prioritization.
• Present strategy and results to senior stakeholders in reviews and action plans.

Conocimientos

Customer journey marketing

Campaign strategy

Lifecycle marketing

Demand generation

ABM

Solution marketing

B2B marketing

Educación

Bachelor’s degree in marketing/related field

Master’s degree preferred

Herramientas

Marketing Automation

CRM

ABM

Intent analytics

Personalization

Content management

Journey orchestration

Descripción del empleo

Lumen is seeking a Senior Journey Marketing Manager to own end-to-end customer journeys and campaigns across our cybersecurity portfolio. You will connect customer needs, buying signals, and portfolio strategy with execution across marketing, product marketing, and sales enablement, driving funnel growth and attach outcomes.

The role requires leading cross-functional teams, translating insights into briefs, and optimizing campaigns with a data-driven approach to improve awareness, consideration,