Senior Cybersecurity Journey Marketing Lead

Lumen; Salem (OR); Presencial; USD 111.000 - 148.000; Jornada completa

Descripción de la vacante

Lumen seeks a Senior Journey Marketing Manager to lead end-to-end development, activation, and optimization of integrated customer journeys and campaigns for its cybersecurity portfolio. You will connect customer needs, buying signals, and portfolio strategy into cohesive growth motions across awareness to expansion.

This senior individual contributor role collaborates with Marketing, Sales, Product Marketing, and Enablement to drive funnel, pipeline, and attach outcomes using data-driven

Formación

• Bachelor’s degree (or equivalent) in marketing, business, communications, analytics, IT or related field; master’s preferred.
• 5+ years in customer journey marketing, integrated campaigns, lifecycle marketing, demand gen, ABM, or related B2B roles.
• Experience leading complex cross-functional campaigns from strategy to activation, measurement, and optimization.
• Strong understanding of B2B buying journeys, personalization, nurture, and seller‑assisted conversion.
• Proven ability to analyze funnel, pipeline, revenue, and attach data to drive decisions.
• Knowledge of marketing operations and journey orchestration (segmentation, routing, automation, data quality).
• Excellent written, verbal, and storytelling skills for executive alignment.
• Strong program management, ownership, dependencies, and cross-team delivery.
• Ability to influence senior stakeholders in a matrixed org.
• Customer-centric, autonomous, and adaptable in fast-changing environments.

Responsabilidades

• Define target audiences, journey stages, barriers to purchase, and conversion objectives for security products.
• Translate priorities into integrated campaign briefs detailing growth opportunity and execution plan.
• Lead cross-functional planning from strategy through launch and optimization across teams.
• Own end-to-end journey strategy for priority attach motions and cross-sell solutions.
• Develop repeatable attach plays to identify customers with security needs and guide conversations.
• Map content to journey stages and guide development of thought leadership, assets, and webinars.
• Collaborate with Data/Analytics to define audience logic, signals, routing, and reporting needs.
• Partner with Sales to drive awareness and consistent execution of security plays.
• Analyze performance across reach, engagement, pipeline, conversion, and revenue.
• Create closed-loop feedback from campaign data to inform future decisions.
• Maintain a roadmap of journey enhancements and content/data dependencies.
• Present strategy and performance updates to senior stakeholders.

Conocimientos

Campaign strategy

Cross-functional leadership

ABM

Marketing automation

CRM

Data-driven decisions

Storytelling

Influence executives

B2B marketing

Lifecycle marketing

Educación

Bachelor’s degree in marketing, business, communications, analytics, information technology, or related field

Master’s degree preferred

Herramientas

Marketing automation

CRM

ABM

Intent analytics

Personalization platforms

Content management

Journey orchestration platforms

Descripción del empleo

Lumen seeks a Senior Journey Marketing Manager to lead end-to-end development, activation, and optimization of integrated customer journeys and campaigns for its cybersecurity portfolio. You will connect customer needs, buying signals, and portfolio strategy into cohesive growth motions across awareness to expansion.

This senior individual contributor role collaborates with Marketing, Sales, Product Marketing, and Enablement to drive funnel, pipeline, and attach outcomes using data-driven