Senior Cybersecurity Journey Marketing Lead

Lumen; Frankfort (KY); On-site; USD 106,000 - 141,000; Full time

Job summary

Lumen is seeking a Senior Journey Marketing Manager to lead end-to-end development, activation, and optimization of integrated customer journeys across our cybersecurity portfolio. You will align marketing, sales, product marketing, and enablement to drive growth from awareness to expansion.

This senior individual contributor role requires cross‑functional leadership, data‑driven insights, and a strong focus on improving funnel performance, attachment rates, and revenue across multiple teams.

Qualifications

• Bachelor’s degree in marketing, business, or related field; master’s degree preferred.
• 5+ years in customer journey marketing, integrated campaign strategy, lifecycle marketing, or related B2B enterprise tech role.
• Proven ability to lead complex, cross‑functional campaigns from audience strategy through activation and optimization.

Responsibilities

• Define audiences, needs, journey stages, and conversion objectives for security portfolio products and solutions.
• Translate priorities into integrated campaign briefs including growth opportunities, audience, offers, and measurement framework.
• Lead cross‑functional planning and orchestration from strategy through launch and optimization.

Skills

Analytical skills

Cross‑functional collaboration

Communication

Strategic thinking

Education

Bachelor’s degree

Master’s degree preferred

Tools

Marketing automation

CRM

ABM platforms

Analytics tools

Job description

Lumen is seeking a Senior Journey Marketing Manager to lead end-to-end development, activation, and optimization of integrated customer journeys across our cybersecurity portfolio. You will align marketing, sales, product marketing, and enablement to drive growth from awareness to expansion.

This senior individual contributor role requires cross‑functional leadership, data‑driven insights, and a strong focus on improving funnel performance, attachment rates, and revenue across multiple teams.