Senior Customer Marketing Manager — US Retention & Advocacy

IRIS; Oregon; Hybrid; USD 110,000 - 170,000; Full time

Job summary

IRIS is seeking a Senior Customer Marketing Manager to own and optimize US customer journeys, focusing on retention, advocacy and migrations. You’ll report into the UK team and work autonomously from a remote US location, coordinating with Sales, Product, and Customer Success to ensure cohesive lifecycle experiences.

With 5+ years in customer marketing, you’ll craft compelling communications, manage cross‑functional programs, and drive measurable improvements in retention and customer advocacy

Qualifications

• 5+ years in customer marketing, lifecycle marketing or customer communications.
• Experience delivering retention, advocacy or migration/change programmes.
• Strong stakeholder management and cross‑functional coordination skills.
• Excellent written communication skills with the ability to explain complex topics clearly.
• Comfortable working autonomously in a remote/global reporting structure.

Responsibilities

• Own and deliver US customer retention programmes that reduce churn risk and reinforce long‑term value.
• Lead customer advocacy activities in the US, securing testimonials, case studies and third‑party reviews with Sales, Product and Customer Success teams.
• Own US‑specific migration communications, including planning, sequencing, QA, live delivery and performance monitoring.
• Act as the single point of accountability for assigned customer journeys, managing accuracy, compliance sensitivity, timing and escalation.
• Work closely with UK‑based Customer Marketing colleagues to adapt established frameworks for the US market.
• Coordinate cross‑functionally with Product, Renewals, Support, Professional Services and Marketing Operations.
• Analyse programme performance and use insights to continuously optimise engagement and retention.
• Ensure all customer communications meet IRIS brand, legal and compliance standards.
• Share customer insight from the US market to inform product and marketing strategy.

Skills

Customer marketing

Lifecycle marketing

Stakeholder mgmt

Written comms

Remote work

Data analysis

Tools

Marketo

Salesforce

Knak

Asana

Job description

IRIS is seeking a Senior Customer Marketing Manager to own and optimize US customer journeys, focusing on retention, advocacy and migrations. You’ll report into the UK team and work autonomously from a remote US location, coordinating with Sales, Product, and Customer Success to ensure cohesive lifecycle experiences.

With 5+ years in customer marketing, you’ll craft compelling communications, manage cross‑functional programs, and drive measurable improvements in retention and customer advocacy