US Customer Retention & Advocacy Manager

IRIS; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-friendly

Job summary

IRIS Software Group seeks a Senior Customer Marketing Manager, Retention & Advocacy to own US customer journeys end‑to‑end, focusing on retention, advocacy and migrations. This fully remote role reports to the UK Customer Marketing team and requires strong stakeholder management and proven customer marketing experience.

You will lead US retention and advocacy initiatives, secure testimonials, and adapt global frameworks for the US market while ensuring brand and compliance standards across

Qualifications

• Typically 5+ years in customer marketing, lifecycle marketing or customer communications.
• Experience delivering retention, advocacy or migration/change programmes.
• Strong stakeholder management and cross-functional coordination skills.
• Excellent written communication, ability to explain complex topics clearly.
• Comfortable working autonomously in remote/global reporting structures.
• Experience with marketing automation, reporting and project management tools (e.g. Marketo, Salesforce, Knak, Asana).
• High attention to detail and sound judgement in compliance‑sensitive environments.

Responsibilities

• Own and deliver US customer retention programmes that reduce churn risk and reinforce long‑term value.
• Lead customer advocacy activity in the US, securing testimonials, case studies and third‑party reviews in partnership with Sales, Product and Customer Success teams.
• Own US‑specific migration communications, including planning, sequencing, QA, live delivery and performance monitoring.
• Act as the single point of accountability for assigned customer journeys, managing accuracy, compliance sensitivity, timing and escalation.
• Work closely with UK‑based Customer Marketing colleagues to adapt established frameworks for the US market.
• Coordinate cross‑functionally with Product, Renewals, Support, Professional Services and Marketing Operations.
• Analyse programme performance and use insight to continuously optimise engagement and retention.
• Ensure all customer communications meet IRIS brand, legal and compliance standards.
• Share customer insight from the US market to inform product and marketing strategy.

Skills

Customer marketing

Lifecycle marketing

Stakeholder management

Written communication

Remote work

Marketing automation

Salesforce

Marketo

Knak

Asana

Attention to detail

Compliance

Tools

Marketo

Salesforce

Knak

Asana

Job description

IRIS Software Group seeks a Senior Customer Marketing Manager, Retention & Advocacy to own US customer journeys end‑to‑end, focusing on retention, advocacy and migrations. This fully remote role reports to the UK Customer Marketing team and requires strong stakeholder management and proven customer marketing experience.

You will lead US retention and advocacy initiatives, secure testimonials, and adapt global frameworks for the US market while ensuring brand and compliance standards across