Senior Customer Marketing Manager — US Retention & Advocacy

IRIS; Iris (CO); À distance; USD 90 000 - 150 000; Plein temps

Résumé du poste

IRIS is seeking a Senior Customer Marketing Manager to own US-focused customer journeys from retention to migrations. This fully remote role reports into the UK-based Customer Marketing team and requires autonomous stakeholder management and proven expertise in customer marketing.

You will drive renewal and advocacy initiatives, collaborate with Sales, Product and Customer Success, and adapt global frameworks for the US market while ensuring brand and compliance standards are met.

Qualifications

• Proven experience in customer marketing, lifecycle marketing or customer communications.
• Demonstrated experience delivering retention, advocacy or migration/change programmes.
• Strong stakeholder management and cross-functional coordination skills.
• Excellent written communication skills with the ability to explain complex topics clearly.
• Comfortable working autonomously in a remote and/or global reporting structure.
• Experience with marketing automation, reporting and project management tools (e.g. Marketo, Salesforce, Knak, Asana).
• High attention to detail and sound judgement in compliance-sensitive environments.

Responsabilités

• Own and deliver US customer retention programmes that reduce churn risk and reinforce long-term value.
• Lead customer advocacy activity in the US, securing testimonials, case studies and third-party reviews in partnership with Sales, Product and Customer Success teams.
• Own US-specific migration communications, including planning, sequencing, QA, live delivery and performance monitoring.
• Act as the single point of accountability for assigned customer journeys, managing accuracy, compliance sensitivity, timing and escalation.
• Work closely with UK-based Customer Marketing colleagues to adapt established frameworks for the US market.
• Coordinate cross-functionally with Product, Renewals, Support, Professional Services and Marketing Operations.
• Analyse programme performance and use insight to continuously optimise engagement and retention.
• Ensure all customer communications meet IRIS brand, legal and compliance standards.
• Share customer insight from the US market to inform product and marketing strategy.

Connaissances

Customer marketing

Retention programs

Advocacy programs

Migration communications

Stakeholder management

Written communication

Remote/autonomy

Marketing automation

Project management

Attention to detail

Outils

Marketo

Salesforce

Knak

Asana

Description du poste

IRIS is seeking a Senior Customer Marketing Manager to own US-focused customer journeys from retention to migrations. This fully remote role reports into the UK-based Customer Marketing team and requires autonomous stakeholder management and proven expertise in customer marketing.

You will drive renewal and advocacy initiatives, collaborate with Sales, Product and Customer Success, and adapt global frameworks for the US market while ensuring brand and compliance standards are met.