Remote US Customer Marketing Manager, Retention & Advocacy

IRIS Software Group; Boston (MA); Remote; USD 85,000 - 100,000; Full time

Job summary

IRIS Software Group is seeking a Senior Customer Marketing Manager, Retention & Advocacy to own US‑focused customer journeys end‑to‑end. This fully remote role reports into the UK‑based Customer Marketing team and requires autonomy, stakeholder management and proven customer marketing expertise.

You will lead retention, advocacy and migrations, collaborate with Sales, Product and Customer Success, and ensure communications meet brand, legal and compliance standards while driving measurable

Qualifications

• Proven experience (typically 5+ years) in customer marketing, lifecycle marketing or customer communications.
• Demonstrated experience delivering retention, advocacy or migration/change programmes.
• Strong stakeholder management and cross‑functional coordination skills.
• Excellent written communication skills with the ability to explain complex topics clearly.
• Comfortable working autonomously in a remote and/or global reporting structure.
• Experience with marketing automation, reporting and project management tools (e.g. Marketo, Salesforce, Knak, Asana).
• High attention to detail and sound judgement in compliance‑sensitive environments.

Responsibilities

• Own US customer retention programmes that reduce churn risk and reinforce long‑term value.
• Lead customer advocacy activity in the US, securing testimonials, case studies and third‑party reviews in partnership with Sales, Product and Customer Success teams.
• Own US‑specific migration communications, including planning, sequencing, QA, live delivery and performance monitoring.
• Act as the single point of accountability for assigned customer journeys, managing accuracy, compliance sensitivity, timing and escalation.
• Work closely with UK‑based Customer Marketing colleagues to adapt established frameworks for the US market.
• Coordinate cross‑functionally with Product, Renewals, Support, Professional Services and Marketing Operations.
• Analyse programme performance and use insight to continuously optimise engagement and retention.
• Ensure all customer communications meet IRIS brand, legal and compliance standards.
• Share customer insight from the US market to inform product and marketing strategy.

Skills

Customer marketing

Lifecycle marketing

Customer communications

Stakeholder management

Marketing automation

Remote work

Tools

Marketo

Salesforce

Knak

Asana

Job description

IRIS Software Group is seeking a Senior Customer Marketing Manager, Retention & Advocacy to own US‑focused customer journeys end‑to‑end. This fully remote role reports into the UK‑based Customer Marketing team and requires autonomy, stakeholder management and proven customer marketing expertise.

You will lead retention, advocacy and migrations, collaborate with Sales, Product and Customer Success, and ensure communications meet brand, legal and compliance standards while driving measurable