Senior Cross-Channel Planning Lead

Interpublic; New York (NY); Hybrid; USD 50,000 - 95,000; Full time

Job summary

Interpublic in New York, NY seeks a Manager of Cross-Channel Planning to lead data-driven, culturally aware strategies. You will collaborate across media planning and creative teams to unite paid, owned and earned efforts and deliver integrated plans for diverse audiences.

The role emphasizes insights-driven storytelling, stakeholder management, and partnership with clients to drive impactful campaigns. Hybrid work in NYC is available with an in-office schedule.

Qualifications

• Experience turning data into actionable insights for client goals.
• Ability to translate insights into big ideas and media plans.
• Experience working across paid, owned, and earned media for holistic campaigns.

Responsibilities

• Dig into quantitative and qualitative data to pull insights impacting client goals.
• Participate in integrated planning across internal and cross-agency teams.
• Support planners and partners in audience definitions, culture, and personalization.
• Inspire teams with creative media use to bring ideas to life.

Skills

Analytical

Pattern recognition

Cultural nuances

Cross-team collaboration

Clear written and verbal communication

Tools

Comms planning tools

Job description

Interpublic in New York, NY seeks a Manager of Cross-Channel Planning to lead data-driven, culturally aware strategies. You will collaborate across media planning and creative teams to unite paid, owned and earned efforts and deliver integrated plans for diverse audiences.

The role emphasizes insights-driven storytelling, stakeholder management, and partnership with clients to drive impactful campaigns. Hybrid work in NYC is available with an in-office schedule.