Cross-Channel Media Planning Lead

Havas Media Network; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Havas Media Network in New York City is seeking a Planning Manager to oversee day-to-day tactical media planning and ensure proper implementation of the brand’s overall strategy. You will collaborate with Client Experience and Strategic Planning to organize workflows and deliver cross-channel plans with rigorous budgeting and timing.

You will partner with internal teams to reflect strategic direction in plan recommendations, supervise staff, and ensure quality control while staying ahead of

Qualifications

• Bachelor’s degree in marketing, advertising, or related field.
• Advanced PowerPoint deck-building and Excel data analysis skills.
• Experience in media planning for an agency or advertiser.
• Experience overseeing media bookings and financial tracking.
• Experience managing, training, and mentoring junior staff.
• Familiar with Ad server, Prisma, Nielsen, Google Analytics and other related software.

Responsibilities

• Demonstrate understanding of the client’s business and the consumer journey.
• Assist with day-to-day activities developing and fulfilling the media plan strategy.
• Determine the optimal cross-channel and within-channel strategies.
• Develop client-facing cross-channel plan recommendations including budgets.
• Lead collaboration with Investment Teams and Havas Affiliates to ensure delivery.
• Supervise implementation including flowcharting, budgeting, scheduling and benchmarks.
• Ensure media intelligence and accuracy.
• Evaluate media performance with Analytics & Investment.
• Maintain quality control and timely project delivery.
• Stay updated on industry standards and new opportunities.
• Supervise and motivate staff; promote agency teamwork.

Skills

Agency experience

Leadership

Marketing strategy

Marketing fundamentals

Project management

Cross-channel thinking

Communication skills

Critical thinking

Analytical skills

Team leadership

Agency planning

Education

Bachelor’s degree in marketing/advertising/related field

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Ad server

Prisma

Nielsen

Google Analytics

Job description

Havas Media Network in New York City is seeking a Planning Manager to oversee day-to-day tactical media planning and ensure proper implementation of the brand’s overall strategy. You will collaborate with Client Experience and Strategic Planning to organize workflows and deliver cross-channel plans with rigorous budgeting and timing.

You will partner with internal teams to reflect strategic direction in plan recommendations, supervise staff, and ensure quality control while staying ahead of