Senior Planning Manager — Cross‑Channel Media Strategy

BPN Brand Programming Network LLC; United States; On-site; USD 81,000 - 99,000; Full time

Job summary

Omnicom Media in the United States is seeking a Manager, Planning to support the development and execution of complex, cross‑channel media strategies, while growing expertise in campaign development, data analysis, and client service.

The role includes mentoring Planning Associates, ensuring quality docs and processes, collaborating with activation, strategy, analytics, and content teams to deliver strong client results.

Qualifications

• Bachelor's degree in advertising, marketing, communications, business, or a related field.
• 3-5 years of experience in media planning or a related field (agency experience preferred).
• Strong analytical skills and proven ability to interpret and synthesize data into meaningful insights.
• Proficiency in Microsoft Excel, PowerPoint, and industry‑standard planning tools.
• Effective written and verbal communication skills.
• Ability to manage multiple tasks, timelines, and priorities with organization and attention to detail.
• Collaborative, proactive, and committed to ongoing learning and professional growth.

Responsibilities

• Co‑lead the development and execution of integrated, cross‑channel media plans that address client business objectives.
• Analyze audience, market, and campaign data to provide insights and optimize plan performance.
• Prepare and present client‑facing materials, including flowcharts, presentations, and competitive reviews.
• Participate in ongoing campaign monitoring, optimizations, and post‑campaign analyses with actionable takeaways.
• Maintain strong understanding of client industries, goals, competitive environments, and evolving media landscapes.
• Mentor Planning Associates and Senior Associates, supporting onboarding and ongoing training.
• Collaborate with activation, strategy, analytics, and content teams to ensure seamless plan implementation.
• Update and apply industry best practices, emerging technologies, and OM‑specific tools.
• Contribute ideas and improvements to enhance team performance and client results.

Skills

Analytical skills

Multi-tasking

Excel

PowerPoint

Communication

Team collaboration

Education

Bachelor's degree in advertising, marketing, communications, business, or related field

Tools

Planning tools

Job description

Omnicom Media in the United States is seeking a Manager, Planning to support the development and execution of complex, cross‑channel media strategies, while growing expertise in campaign development, data analysis, and client service.

The role includes mentoring Planning Associates, ensuring quality docs and processes, collaborating with activation, strategy, analytics, and content teams to deliver strong client results.