Strategic Cross-Channel Planning Manager

Interpublic; United States; On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom is seeking an experienced media planning leader to drive holistic communications strategies, turning insights into big ideas and integrated plans across paid, owned, and earned media. You will partner with internal teams and external agencies while managing cross-functional relationships to deliver cohesive campaigns.

You will analyze data, influence multicultural outreach, and inspire teams to leverage media creatively, aligning with client goals and budgets for impactful results.

Qualifications

• A proven record of accomplishment of implementing holistic communications planning strategies.
• Demonstrated examples of the implementation of key insights into the formulation of big ideas and communications strategy.
• Experience with the integration of creative, paid and earned media, CRM, website content and local activations toward a singular strategic communications approach.
• Record of accomplishment of successful and productive relationship management with agency partners.
• 8+ years of comms planning, brand planning, or account planning experience.
• Experience developing strategies to reach multicultural audiences a plus.

Responsibilities

• Be ready to dig into the bevy of quant and qual data available to you — and most importantly, be able to pull out insights that can impact our clients’ goals
• Participate in the integrated planning process both internally and cross-agency
• Support media planners, creative agencies, and all marketing disciplines in understanding of audience definitions, strategies, cultural nuances, and personalization
• Inspire internal teams, clients, and external teams with how media can be used creatively to bring ideas to life

Skills

Analytical, intellectually curious

Multicultural audiences

Cross-team collaboration

Verbal and written communication

Marketing communications enthusiasm

Holistic communications thinking

Job description

Omnicom is seeking an experienced media planning leader to drive holistic communications strategies, turning insights into big ideas and integrated plans across paid, owned, and earned media. You will partner with internal teams and external agencies while managing cross-functional relationships to deliver cohesive campaigns.

You will analyze data, influence multicultural outreach, and inspire teams to leverage media creatively, aligning with client goals and budgets for impactful results.