Senior Cross-Channel Planning Lead (Hybrid)

Adelphi Group; New York (NY); On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom Media in New York is seeking a Media Planner with a proven track record in holistic communications planning to turn data into actionable insights and drive client goals.

You will collaborate across internal and cross-agency teams, integrate creative, paid and earned media, CRM, and local activations, and advocate for multicultural audience strategies while shaping innovative media solutions.

Qualifications

• A proven record of accomplishment of implementing holistic communications planning strategies
• Demonstrated examples of the implementation of key insights into the formulation of big ideas and communications strategy
• Experience with the integration of creative, paid and earned media, CRM, website content and local activations toward a singular strategic communications approach
• Record of accomplishment of successful and productive relationship management with agency partners
• 8+ years of comms planning, brand planning, or account planning experience - Experience developing strategies to reach Multicultural audiences a plus

Responsibilities

• Be ready to dig into the bevy of quant and qual data available to you — and most importantly, be able to pull out insights that can impact our clients’ goals
• Participate in the integrated planning process both internally and cross-agency
• Support media planners, creative agencies, and all marketing disciplines in understanding of audience definitions, strategies, cultural nuances, and personalization
• Inspire internal teams, clients, and external teams with how media can be used creatively to bring ideas to life

Skills

Analytical thinking

Pattern recognition

Curiosity

Collaboration across teams

Written and verbal communication

Understanding of media concepts

Job description

Omnicom Media in New York is seeking a Media Planner with a proven track record in holistic communications planning to turn data into actionable insights and drive client goals.

You will collaborate across internal and cross-agency teams, integrate creative, paid and earned media, CRM, and local activations, and advocate for multicultural audience strategies while shaping innovative media solutions.