Data-Driven Cross-Channel Media Planning Lead

Publicis Groupe Holdings B.V

New York (NY)

On-site

USD 81,000 - 130,000

Full time

3 days ago

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Benefits offered by this job

Paid Family Care

Adoption & Fertility support

Pet adoption support

Wellness reimbursements

Tuition Assistance

Generous PTO

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Work Your World program

BRGs

Job summary

Starcom is seeking a Media Planning Supervisor in New York to service clients with the creation, execution, and monitoring of media plans across digital, TV, audio, social, and programmatic channels. You will analyze data to optimize reach, develop audience strategies, and lead budget and channel allocations.

The role emphasizes collaboration with clients and internal teams while guiding Associates and Senior Associates.

Responsibilities

Manage planning initiatives and collaborate with various teams to execute plans across channels including digital, TV, audio, social, programmatic and more
Own tactical plan development, recommendation building, and negotiations across their respective channels
Collaborate and foster relationships with key partners including clients, internal teams, and leadership
Lead strategic planning initiatives including deckwriting, budget and channel allocation, and audience development
Analyze data to inform purchase and channel allocation
Develop guidelines & budget allocations
Oversee day-to-day campaign execution and be responsible for ensuring campaigns deliver on KPIs
Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
Responsible for management and development of Associates and Senior Associates