Cross-Channel Performance Media Director, Planning

Critical Mass; New York (NY); Hybrid; USD 150,000 - 170,000; Full time

Job summary

Critical Mass in New York, NY, is seeking a Performance Media Director, Planning to lead integrated, performance-driven media strategies across key client accounts. You will bridge senior strategic direction with hands-on planning leadership to optimize media investments for efficiency and measurable outcomes.

You will guide cross-channel plans, audience targeting, forecasting, and optimization, collaborating with Analytics, Strategy, and Activation teams, and serving as a day-to-day client lead

Qualifications

• 7–10 years of media planning or performance marketing experience.
• Strong understanding of digital ecosystems and cross-channel media strategy.
• Experience managing performance-driven campaigns across multiple platforms.
• Familiarity with attribution, forecasting, and media measurement frameworks.
• Proven client-facing experience with senior stakeholders.

Responsibilities

• Develop cross-channel media plans aligned to client business objectives and performance KPIs.
• Define audience targeting strategies using first-party data, syndicated insights, and platform intelligence.
• Build investment recommendations across Search, Social, Programmatic, Video, CTV, and Commerce channels.
• Support forecasting, budget pacing, and optimization planning across campaigns.
• Oversee campaign performance and ensure optimization against CAC, ROAS, CPA, and conversion goals.
• Partner with Analytics teams to interpret data and identify actionable insights.
• Support testing strategies across audiences, creative, bidding, and channel mix.
• Translate performance data into strategic adjustments and client recommendations.
• Serve as a senior day-to-day client lead for media planning and performance discussions.
• Present media strategies, performance updates, and optimization recommendations.
• Collaborate with Activation, Analytics, and Strategy teams to ensure integrated execution.
• Support new business efforts and strategic planning initiatives.

Skills

Media planning

Performance marketing

Cross-channel strategy

Campaign optimization

Client-facing skills

Job description

Critical Mass in New York, NY, is seeking a Performance Media Director, Planning to lead integrated, performance-driven media strategies across key client accounts. You will bridge senior strategic direction with hands-on planning leadership to optimize media investments for efficiency and measurable outcomes.

You will guide cross-channel plans, audience targeting, forecasting, and optimization, collaborating with Analytics, Strategy, and Activation teams, and serving as a day-to-day client lead