Senior Media Planner - Cross-Channel Strategy & Insights

Publicis Groupe; New York (NY); On-site; USD 54,000 - 80,000; Full time

Benefits offered by this job

Health insurance

401k

Paid time off

Job summary

Starcom, a Publicis Groupe media agency, is seeking a Senior Associate, Planning in New York. You will develop multi-channel media plans and provide actionable insights to help clients meet business objectives.

You’ll work closely with Associates and Supervisors to manage plan development, cross-team communication, and in-market optimizations, while sharpening your research, budgeting, and presentation skills.

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 1-2+ years of experience in media planning experience across media channels
• Digital media planning experience preferred
• Ability to work independently as well as in a team setting
• Hands-on experience with budget management, including working within budget constraints and problem-solving when adjustments are needed
• Strong organizational, communication, time management, and problem-solving skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
• Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore etc.)

Responsibilities

• Help drive day-to-day strategies to meet and exceed client business objectives
• Provide research for and write media POVs
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Prepare flowcharts and budgets for media plans
• Assist with optimizing, implementing, and analyzing marketing activities
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
• Foster strong relationships with internal teams and client groups
• Assist with other projects or responsibilities as assigned

Skills

Media planning

Team collaboration

Independent work

Budget management

Excel & PowerPoint

Education

Bachelor's degree preferred

Tools

Kantar

MOAT

Prisma

ComScore

Job description

Starcom, a Publicis Groupe media agency, is seeking a Senior Associate, Planning in New York. You will develop multi-channel media plans and provide actionable insights to help clients meet business objectives.

You’ll work closely with Associates and Supervisors to manage plan development, cross-team communication, and in-market optimizations, while sharpening your research, budgeting, and presentation skills.