Planning Manager: Lead Cross-Channel Media Strategy

Adelphi Group; New York (NY); On-site; USD 77,000 - 104,000; Full time

Job summary

Omnicom Media is seeking a Manager, Planning to lead and support multi-channel media strategies and client servicing. You will develop and implement advanced campaigns, analyze data, and present insights to optimize performance for diverse clients.

You will mentor junior planners, ensure high documentation standards, and collaborate with internal teams to apply emerging OM tools and best practices.

Qualifications

• Bachelor’s degree in advertising, marketing, communications, business, or a related field.
• 3-5 years of experience in media planning or related field, agency experience preferred.
• Strong analytical skills and ability to interpret and synthesize data into insights.
• Proficiency in Excel, PowerPoint, and industry-standard planning tools.

Responsibilities

• Support and co-lead the development and execution of integrated, cross-channel media plans that address client objectives.
• Analyze audience, market, and campaign data to provide insights for media recommendations and optimization.
• Prepare client-facing materials, including flowcharts, presentations, and competitive reviews.
• Participate in ongoing campaign monitoring, optimizations, and post-campaign analyses with actionable takeaways.
• Mentor Planning Associates and Senior Associates and support onboarding and training initiatives.
• Collaborate with activation, strategy, analytics, and content teams to ensure seamless plan implementation.

Skills

Analytical skills

Communication

Time management

Education

Bachelor’s degree in advertising, marketing, communications, business, or a related field

Tools

Microsoft Excel

PowerPoint

Planning tools

Job description

Omnicom Media is seeking a Manager, Planning to lead and support multi-channel media strategies and client servicing. You will develop and implement advanced campaigns, analyze data, and present insights to optimize performance for diverse clients.

You will mentor junior planners, ensure high documentation standards, and collaborate with internal teams to apply emerging OM tools and best practices.