Senior Media Planner — Cross-Channel Strategy

Mediahub Worldwide; New York (NY); Presencial; USD 68 000 - 83 000; Tempo integral

Resumo da oferta

MediaHub WW is seeking a Senior Media Planner in New York to develop and optimize integrated, audience-led media plans across channels. You will translate client business objectives into actionable media recommendations and own key planning workstreams from development through execution and reporting, collaborating with Investment, Analytics, Audience, Strategy, and specialty partners.

You will manage day-to-day campaign workstreams, coordinate setup, trafficking, QA, and launch, and provide

Qualificações

• Ability to translate research, data, and performance results into actionable media recommendations.
• Strong understanding of integrated media planning principles across channels.
• Excellent attention to detail and commitment to accuracy.
• Comfort presenting to clients and cross-functional teams.
• Experience using media planning tools and reporting platforms.

Responsabilidades

• Own development of assigned components of integrated media plans from research through execution.
• Translate objectives, audience insights, competitive activity, and performance learnings into actionable media recommendations.
• Develop planning scenarios including channel mix, budgets, pacing, and reach.
• Apply media planning tools and data to inform recommendations and optimize plan delivery.
• Partner with Investment and specialty teams on partner selection, RFPs, evaluation, and recommendations.
• Contribute strategic thinking to strengthen media plans and address client challenges.
• Own day-to-day campaign management, ensuring plans are implemented on schedule.
• Coordinate campaign setup, trafficking, QA, and launch across teams and partners.
• Monitor pacing, delivery, budgets, and performance; flag risks or opportunities.
• Develop optimization recommendations based on performance and objectives.
• Maintain media plans, budgets, timelines, and documentation.
• Present portions of client meetings with growing independence.

Conhecimentos

Media planning

Audience insights

Analytical thinking

CPM & metrics

Project management

Client communication

Cross-functional collaboration

Attention to detail

Presentations

Strategic thinking

Ferramentas

Excel

PowerPoint

Descrição da oferta de emprego

MediaHub WW is seeking a Senior Media Planner in New York to develop and optimize integrated, audience-led media plans across channels. You will translate client business objectives into actionable media recommendations and own key planning workstreams from development through execution and reporting, collaborating with Investment, Analytics, Audience, Strategy, and specialty partners.

You will manage day-to-day campaign workstreams, coordinate setup, trafficking, QA, and launch, and provide