Senior CRO & Personalization Strategist - Remote

NU National University; California (MO); Hybrid; USD 78,000 - 106,000; Full time

Job summary

National University is seeking a Senior Manager, Experimentation & Optimization to lead CRO strategy across the NU website and digital experiences. The role focuses on data-driven testing to increase inquiries, applications, and enrollment, while coordinating with Marketing, Enrollment, and Digital Analytics teams.

The candidate will own the end-to-end experimentation lifecycle, drive personalization efforts, and establish governance for testing practices. Remote-based with travel as needed.

Qualifications

• 7+ years in conversion rate optimization and experimentation
• 2+ years in a strategy, program ownership, or related manager responsibilities
• Experience with governance of A/B testing and personalization platforms
• Experience personalizing digital experiences using audience segmentation, targeting, and journey-based optimization
• Portfolio or case studies demonstrating measurable conversion improvements in complex digital ecosystems

Responsibilities

• Own the CRO roadmap and testing calendar for NU’s website and digital experiences
• Lead complete experimentation lifecycle from hypothesis to rollout
• Analyze the prospective student journey to identify friction and improve conversion
• Develop and optimize personalization strategies for website experiences
• Measure KPIs, report to senior leadership, and drive optimization initiatives

Skills

CRO strategy

Experimentation

Data analysis

SQL

A/B testing

Stakeholder management

Personalization

Education

Bachelor’s degree in marketing, Analytics, or related field

MBA or Master’s preferred

Tools

Adobe Target

Optimizely

VWO

Adobe Analytics

GA4

FullStory

Job description

National University is seeking a Senior Manager, Experimentation & Optimization to lead CRO strategy across the NU website and digital experiences. The role focuses on data-driven testing to increase inquiries, applications, and enrollment, while coordinating with Marketing, Enrollment, and Digital Analytics teams.

The candidate will own the end-to-end experimentation lifecycle, drive personalization efforts, and establish governance for testing practices. Remote-based with travel as needed.