Manager, Website Personalization & A/B Testing

TSR Consulting Services, Inc.; Englewood Cliffs (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

A consulting firm is seeking a Senior Technical Recruiter to lead website personalization and A/B testing efforts. This role involves creating a testing roadmap, executing personalized experiences, and collaborating with cross-functional teams. The ideal candidate has over 5 years of experience in digital optimization and is skilled in A/B testing and analytics tools like Google Analytics. Opportunities for innovation in personalization technologies are also a focus within a dynamic team environment.

Qualifications

• 5+ years of experience in website testing, personalization, or digital optimization.
• Deep hands-on experience with Web Personalization and Testing tools, preferably Optimizely.
• Familiarity with digital analytics tools (e.g., Google Analytics).
• Strong understanding of A/B and multivariate testing.
• Excellent organizational and stakeholder communication skills.

Responsibilities

• Develop and manage a quarterly testing and personalization roadmap.
• Execute ongoing personalized experiences across key touchpoints.
• Plan, build, and deploy A/B and multivariate tests.
• Monitor test performance and pivot strategies based on insights.
• Serve as the internal subject matter expert for web experimentation.

Job description

Overview

Senior Technical Recruiter at TSR Consulting Services

Location: Englewood Cliffs, NJ

Job id: 83120

Team: Experience and Personalization within Digital Transformation Division

We’re looking for a strategic, hands-on Manager of Website Personalization & A/B Testing to lead experimentation and optimization initiatives across e-commerce properties. This role will drive the end-to-end testing and personalization roadmap, leveraging the Web Personalization and Experimentation tool (Optimizely) to create high-impact, data-informed digital experiences. You’ll serve as the cross-functional facilitator of our test-and-learn culture, partnering closely with internal teams to surface insights, deliver continuous optimization, and scale learnings.

Responsibilities

• Planning & Execution—Develop and manage a quarterly and annual testing and personalization roadmap aligned with business priorities, campaign moments, and seasonal cycles
• Execute ongoing personalized experiences across key touchpoints for priority customer segments
• Plan, build, and deploy A/B and multivariate tests, partnering closely with UX, analytics, product, content, and merchandising teams
• Monitor test performance daily and pivot strategies based on real-time insights and optimization opportunities
• Collaboration & Project Management—Serve as the internal subject matter expert and facilitator for web experimentation, partnering with cross-functional teams
• Drive intake and execution processes; collaborate on QA/UAT of new functionality, tests, or personalization campaigns
• Align closely with analytics and segmentation teams to ensure accurate targeting and measurement
• Insights & Optimization—Translate user behavior data, VoC inputs, and site analytics into actionable hypotheses
• Synthesize results into clear insights and business cases to support conversion rate optimization and retention goals
• Maintain a repository of learnings and develop dashboards to support team-wide visibility of progress and impact
• Collaborate with technical and analytics partners to ensure clean data capture and accurate attribution
• Explore new tools and personalization technologies, including AI-driven on-site experiences and guided selling enhancements

Qualifications

• Required
• 5+ years of experience in website testing, personalization, or digital optimization (ideally within an e-commerce or DTC environment)
• Deep hands-on experience with Web Personalization and Testing tools (preferably Optimizely)
• Familiarity with digital analytics tools (e.g., Google Analytics) and experimentation frameworks
• Strong understanding of A/B and multivariate testing, segmentation, statistical significance, and performance measurement
• Excellent organizational and stakeholder communication skills; proven ability to drive cross-functional initiatives forward
• Experience developing and maintaining test roadmaps, documenting results, and scaling learnings across teams
• Nice to Have
• Proficiency in UX/design tools such as Figma for prototyping or collaboration
• Competency in creating business cases or financial impact modeling for optimization efforts