Senior Digital Growth Lead: Web, SEO & CRO

UserTesting Technologies, Inc.; California (MO); Hybrid; USD 140,000 - 190,000; Full time

Job summary

UserTesting Technologies, Inc. is seeking a Senior Manager, Digital to own the performance and evolution of our web presence across three domain properties. You will lead CRO, SEO, and front-end development initiatives, using data and experimentation to improve traffic, engagement, and conversion.

You will collaborate with marketing, brand, content, and product stakeholders to deliver measurable business impact and report on performance across the Web portfolio.

Qualifications

• 7+ years in digital marketing or web management with ownership of SEO, CRO, or front-end web programs.
• Hands-on Webflow experience with page creation and CMS management.
• Strong expertise in technical and on-page SEO with a focus on organic growth.
• Experience with AEO and structured data for AI-powered search is a plus.
• Experience with experimentation platforms such as VWO, Optimizely, AB Tasty, or similar solutions.
• Frontend skills in HTML, CSS, and JavaScript and ability to collaborate with developers.
• Strong GA4 and Google Search Console skills to drive optimization decisions.
• Experience managing multi-domain web environments preferred.

Responsibilities

• Own the front-end development of our websites in Webflow, building reusable components and maintaining accessibility and performance standards.
• Lead CRO program with testing hypotheses, executing A/B and multivariate experiments, translating insights into roadmap priorities.
• Establish governance across three domain properties, ensuring design system consistency, analytics implementation, and SEO best practices.
• Develop and execute organic search strategy including technical SEO, content architecture, schema markup, and emerging AEO practices.
• Partner with marketing, brand, content, and growth teams to prioritize and deliver web initiatives aligned with business objectives.
• Own reporting across the web portfolio using GA4 and Google Search Console to inform decisions.

Skills

SEO strategy

CRO ownership

Front-end programs

HTML CSS JavaScript

GA4 analytics

Stakeholder management

Cross-functional collaboration

Tools

Webflow

GA4

Google Search Console

VWO

Optimizely

AB Tasty

Job description

UserTesting Technologies, Inc. is seeking a Senior Manager, Digital to own the performance and evolution of our web presence across three domain properties. You will lead CRO, SEO, and front-end development initiatives, using data and experimentation to improve traffic, engagement, and conversion.

You will collaborate with marketing, brand, content, and product stakeholders to deliver measurable business impact and report on performance across the Web portfolio.