Senior CRO & Personalization Strategist (Remote)

National University; United States; On-site; USD 78,000 - 106,000; Full time

Job summary

National University seeks a Senior Manager, Experimentation & Optimization to lead CRO across NU’s website and digital experiences. You will own the CRO roadmap, identify opportunities, and drive testing programs informed by user insights and performance data to boost inquiries, applications, and enrollment.

The role emphasizes collaboration with Marketing, Enrollment, Digital Analytics, and IT, applying AI-assisted optimization and personalization strategies to improve journey outcomes and

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field; Master’s/MBA preferred.
• 7+ years of experience in conversion rate optimization and experimentation, website experience management, personalization, or e-commerce.
• 2+ years of experience in a strategy, program ownership, or related manager responsibilities.
• Experience with A/B testing and personalization platforms (Adobe Target, VWO, Optimizely, or equivalent), including governance and optimization best practices.
• Experience designing and optimizing personalized digital experiences using audience segmentation and journey targeting.
• Portfolio or case studies showing measurable conversion improvements across complex digital ecosystems.

Responsibilities

• Own the CRO and experimentation roadmap for NU’s website and Digital experiences.
• Design, implement, and oversee data-driven testing and optimization strategies that improve engagement, content relevance, and conversion.
• Lead testing platforms strategy, governance, and vendor relationships.
• Develop testing SLAs and deployment practices to avoid conflicts across tests and campaigns.
• Maintain a repository of hypotheses, test results, and learnings to accelerate optimization.

Skills

CRO strategy

Experimentation

Data analytics

Stakeholder management

SQL

Personalization

Education

Bachelor’s degree in Marketing/Analytics/Sociology/related field

Master’s degree or MBA preferred

Tools

Adobe Target

Optimizely

VWO

GA4

FullStory

Job description

National University seeks a Senior Manager, Experimentation & Optimization to lead CRO across NU’s website and digital experiences. You will own the CRO roadmap, identify opportunities, and drive testing programs informed by user insights and performance data to boost inquiries, applications, and enrollment.

The role emphasizes collaboration with Marketing, Enrollment, Digital Analytics, and IT, applying AI-assisted optimization and personalization strategies to improve journey outcomes and