Senior CRM Strategy Lead — Cross-Channel Growth

Publicis Groupe Holdings B.V; Atlanta (GA); On-site; USD 107,000 - 146,000; Full time

Benefits offered by this job

Paid Family Care

Adoption and Fertility support

Pet adoption assistance

Wellness programs and reimbursements

Tuition Assistance

Job summary

Razorfish, a Publicis Groupe agency, seeks an Associate Director of CRM Strategy to lead cross-channel, data-driven marketing strategy across the complete customer lifecycle. You will define CRM program roadmaps, opportunities, and governance for direct digital programs spanning email, push, and other owned channels.

The role requires deep experience in consumer engagement strategy, first-/second-party data, and collaboration with Account, Creative, Media, and Social Strategy teams to drive

Qualifications

• 7+ years in CRM, direct marketing or customer engagement strategy in consulting or agency environments.
• Deep experience with addressable/owned channels including email, push, SMS, web, direct mail and cross‑functional integrations.
• Experience with workshop facilitation and presenting strategy outputs to clients.

Responsibilities

• Lead cross-functional CRM strategy engagements for end-to-end lifecycle programs.
• Define insights, audience approach, program strategy, and performance reporting.
• Develop consumer behavior understanding from first- and third-party data sources.

Skills

CRM strategy

Cross-channel marketing

Data-driven insights

Stakeholder engagement

Salesforce/Adobe/Braze/Epsilon

Audience segmentation

Workshop facilitation

Presentation to clients

Tools

MarTech platforms (Salesforce)

Analytics tools

Job description

Razorfish, a Publicis Groupe agency, seeks an Associate Director of CRM Strategy to lead cross-channel, data-driven marketing strategy across the complete customer lifecycle. You will define CRM program roadmaps, opportunities, and governance for direct digital programs spanning email, push, and other owned channels.

The role requires deep experience in consumer engagement strategy, first-/second-party data, and collaboration with Account, Creative, Media, and Social Strategy teams to drive