Associate Director, CRM Strategy

Publicis Groupe Holdings B.V; Atlanta (GA); On-site; USD 107,000 - 146,000; Full time

Benefits offered by this job

Paid Family Care

Adoption and Fertility support

Pet adoption assistance

Wellness programs and reimbursements

Tuition Assistance

Job summary

Razorfish, a Publicis Groupe agency, seeks an Associate Director of CRM Strategy to lead cross-channel, data-driven marketing strategy across the complete customer lifecycle. You will define CRM program roadmaps, opportunities, and governance for direct digital programs spanning email, push, and other owned channels.

The role requires deep experience in consumer engagement strategy, first-/second-party data, and collaboration with Account, Creative, Media, and Social Strategy teams to drive

Qualifications

• 7+ years in CRM, direct marketing or customer engagement strategy in consulting or agency environments.
• Deep experience with addressable/owned channels including email, push, SMS, web, direct mail and cross‑functional integrations.
• Experience with workshop facilitation and presenting strategy outputs to clients.

Responsibilities

• Lead cross-functional CRM strategy engagements for end-to-end lifecycle programs.
• Define insights, audience approach, program strategy, and performance reporting.
• Develop consumer behavior understanding from first- and third-party data sources.

Skills

CRM strategy

Cross-channel marketing

Data-driven insights

Stakeholder engagement

Salesforce/Adobe/Braze/Epsilon

Audience segmentation

Workshop facilitation

Presentation to clients

Tools

MarTech platforms (Salesforce)

Analytics tools

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

The Associate Director, CRM Strategy provides cross-channel, data-driven marketing strategy development to reach our clients’ key audiences.

This role is responsible for day-to-day strategy development and CRM program definition as well as opportunity identification for direct digital marketing programs. These programs will support complete customer lifecycles: pre-purchase to post-purchase to ongoing engagement and loyalty.

The ideal candidate should have experience developing, road-mapping and activating CRM programs to help brands better connect with their customers through direct and addressable channels. They must have a deep understanding of bringing to life consumer engagement strategies through addressable/owned channels including email, push, direct messaging, and others.

Responsibilities

• Lead cross-functional CRM strategy engagements with focus on the development and stewardship of CRM owned-channel programs for the complete customer lifecycle
• Responsible for insight definition, audience approach, program strategy, creative briefing, and performance/reporting insights
• Develop a deep understanding of consumer behavior from first-party data sources as well as third-party research
• Facilitate workshops and ideation sessions to identify key strategic challenge(s) and evaluate scope of strategic engagement
• Partner with Account, Creative, Media & Social Strategy colleagues to establish cross-channel approach and execution for CRM programs
• Present strategy output and recommendations to clients and internal stakeholders
• Identify and steward growth opportunities through incremental program proposals and proactive strategy recommendations
• Develop insightful creative briefs to provide focus and direction to creative teams responsible for developing channel‑specific and overall campaign/program assets
• Develop a strong understanding of the clients’ category and unique business dynamics within the category

Qualifications

• 7+ years of demonstrated excellence in CRM, direct marketing or customer engagement strategy within consulting or agency environments
• Solid understanding of strategic planning best practices and how to use this knowledge to develop integrated cross‑channel programs
• Self‑starter with an entrepreneurial spirit, vision, and leadership to help facilitate change within a team and client’s organization
• Deep experience with all addressable/owned channels including email, push, SMS, web, direct mail, and integrating with media and social teams
• Insight development from primary and secondary research, plus online communities, ethnography, traditional and web‑based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools.
• Experience working with MarTech platforms such as Salesforce, Adobe, Braze, Epsilon and more
• Ability to develop strong client relationships and trust based on deep immersion into the client’s business

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $106,780.00 - USD $146,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/4/2027.