Experience Strategy Lead (CRM & CX)

RAPP; New York (NY); On-site; USD 115,000 - 138,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) plan

Stock options

Flexible spending accounts

Paid parental leave

Job summary

RAPP New York is recruiting an Associate Director, Experience Strategy to lead the Experience Strategy team in delivering high-impact CRM and journey strategies for world-class brands. You will oversee strategic initiatives, guide junior strategists, and collaborate across agencies to craft data-driven, personalized experiences that drive client growth.

The role requires a strong background in CRM/CXM, strategic planning in an agency setting, and the ability to present strategic recommendations

Qualifications

• Bachelor’s degree in related field.
• 7+ years of experience in strategic planning at an agency, CRM/CXM and/or digital marketing.
• Strong knowledge of CRM and ability to develop a strategic plan for a campaign.
• Thrives in a fast-paced environment with multiple deadlines.
• Proficient in Microsoft Office and creating PowerPoint/Keynote presentations.
• Excellent writing and editing skills with attention to detail.

Responsibilities

• Oversee the development of strategic initiatives and deliverables for clients.
• Create communication strategies/CRM strategies to identify, capture, and nurture customers across the entire decision-making process.
• Work collaboratively in an interagency team model to build customer experience programs leveraging multiple channels.
• Develop content strategies to personalize at scale and engage different customer types.
• Distill research into customer beliefs, attitudes, and barriers to build personas and journeys.
• Unearth insights to fuel strategic plans and briefs.
• Guide junior strategist roles with knowledge and expertise.
• Lead the creative briefing process and partner with Creative teams to inspire work.
• Identify needs for current state analyses including market and competitive analyses.
• Collaborate with Marketing Sciences to develop learning agendas and data opportunities.
• Partner with vendors to ensure strategic consistency across programs.

Skills

CRM/CXM

Strategic planning

Digital marketing

PowerPoint

Writing/editing

Education

Bachelor’s Degree in related field

Tools

Microsoft Office

PowerPoint or Keynote

Job description

RAPP New York is recruiting an Associate Director, Experience Strategy to lead the Experience Strategy team in delivering high-impact CRM and journey strategies for world-class brands. You will oversee strategic initiatives, guide junior strategists, and collaborate across agencies to craft data-driven, personalized experiences that drive client growth.

The role requires a strong background in CRM/CXM, strategic planning in an agency setting, and the ability to present strategic recommendations