CRM Strategy Lead — Cross-Channel Engagement

Razorfish; Atlanta (GA); Sur place; USD 107 000 - 146 000; Plein temps

Avantages offerts par ce poste

Paid Family Care

Adoption, Surrogacy and Fertility help

Pet adoption support

Wellness reimbursements

Tuition Assistance

Flexible working arrangements

'Work Your World' program

Matching Gifts

Résumé du poste

Razorfish is hiring an Associate Director of CRM Strategy in the United States to lead cross-channel, data-driven marketing strategy development across the customer lifecycle. You’ll define CRM program roadmaps, activate addressable channels, and partner with account, creative, media, and social teams to deliver integrated campaigns.

The role emphasizes deep consumer insight from first- and third-party data, workshops, and strategy presentations to clients.

Qualifications

• 7+ years in CRM, direct marketing or customer engagement strategy within consulting or agency environments.
• Solid understanding of strategic planning for cross-channel programs.
• Self-starter with leadership to drive change within client teams.
• Deep experience with addressable/owned channels including email, push, SMS, web, direct mail.
• Insight development from primary/secondary research and digital analytics.
• Experience with MarTech platforms such as Salesforce, Adobe, Braze, Epsilon.
• Ability to build strong client relationships and trust.

Responsabilités

• Lead cross-functional CRM strategy engagements across the complete customer lifecycle.
• Own insight definition, audience approach, program strategy, and performance reporting.
• Develop understanding of consumer behavior from first- and third-party data sources.
• Facilitate workshops to identify strategic challenges and scope engagements.
• Collaborate with Account, Creative, Media & Social Strategy to shape cross-channel execution.
• Present strategy output and recommendations to clients and internal stakeholders.
• Identify growth opportunities through incremental program proposals.
• Develop creative briefs to guide channel-specific campaigns.
• Build deep knowledge of the client’s category and dynamics.

Connaissances

CRM strategy

Direct marketing

Customer engagement

Cross-functional leadership

Data-driven decision making

MarTech integration

Audience segmentation

Outils

Salesforce

Adobe

Braze

Epsilon

Description du poste

Razorfish is hiring an Associate Director of CRM Strategy in the United States to lead cross-channel, data-driven marketing strategy development across the customer lifecycle. You’ll define CRM program roadmaps, activate addressable channels, and partner with account, creative, media, and social teams to deliver integrated campaigns.

The role emphasizes deep consumer insight from first- and third-party data, workshops, and strategy presentations to clients.