Senior Account Director - CRM & Growth Strategy

Publicis Digital Experience; Troy (MI); On-site; USD 97,000 - 133,000; Full time

Benefits offered by this job

Adoption & fertility support

Pet adoption support

Wellness reimbursements

Tuition assistance

Paid time off

Matching gifts

Flexible working arrangements

Work Your World program

Business resource groups

Job summary

Publicis Digital Experience, a division of Publicis Groupe, is seeking an Account Director in the United States to lead strategic client relationships and drive program excellence across CRM and retail initiatives.

You will develop annual account plans, guide cross-functional teams, and mentor junior staff while expanding services and ensuring profitable outcomes for GM brands. The role blends creative leadership with rigorous program management.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; equivalent experience considered
• Six years of relevant experience in account management, marketing, or related field
• Strong strategic planning, project management, and execution skills
• Excellent communication, presentation, and interpersonal skills
• Solid understanding of marketing principles and industry trends
• Ability to drive strategies to implementation and achieve results
• Proven ability to build and maintain strong client relationships
• High standards, strong work ethic, ability to work independently and in a team
• Excellent organizational skills and ability to manage multiple priorities
• Proficiency in Microsoft Office Suite and Adobe Suite

Responsibilities

• Client Relationship Management: build strong relationships with clients and agencies
• Provide strategic guidance in CRM and retail
• Identify cross-sell opportunities and expand services
• Develop and maintain relationships at senior levels in client org
• Account Leadership: create and execute annual account plans
• Develop and implement programs aligned with goals
• Oversee account service and ensure high-quality work
• Pursue new business opportunities
• Manage account financials including revenue and expenses

Skills

Client relationships

Strategic planning

Project management

Leadership

Communication

CRM knowledge

Education

Bachelor’s degree in Marketing/Business

Tools

Microsoft Office

Adobe Suite

Job description

Publicis Digital Experience, a division of Publicis Groupe, is seeking an Account Director in the United States to lead strategic client relationships and drive program excellence across CRM and retail initiatives.

You will develop annual account plans, guide cross-functional teams, and mentor junior staff while expanding services and ensuring profitable outcomes for GM brands. The role blends creative leadership with rigorous program management.