Associate Director, CRM Strategy

Razorfish; Atlanta (GA); On-site; USD 107,000 - 146,000; Full time

Benefits offered by this job

Paid Family Care

Adoption, Surrogacy and Fertility help

Pet adoption support

Wellness reimbursements

Tuition Assistance

Flexible working arrangements

'Work Your World' program

Matching Gifts

Job summary

Razorfish is hiring an Associate Director of CRM Strategy in the United States to lead cross-channel, data-driven marketing strategy development across the customer lifecycle. You’ll define CRM program roadmaps, activate addressable channels, and partner with account, creative, media, and social teams to deliver integrated campaigns.

The role emphasizes deep consumer insight from first- and third-party data, workshops, and strategy presentations to clients.

Qualifications

• 7+ years in CRM, direct marketing or customer engagement strategy within consulting or agency environments.
• Solid understanding of strategic planning for cross-channel programs.
• Self-starter with leadership to drive change within client teams.
• Deep experience with addressable/owned channels including email, push, SMS, web, direct mail.
• Insight development from primary/secondary research and digital analytics.
• Experience with MarTech platforms such as Salesforce, Adobe, Braze, Epsilon.
• Ability to build strong client relationships and trust.

Responsibilities

• Lead cross-functional CRM strategy engagements across the complete customer lifecycle.
• Own insight definition, audience approach, program strategy, and performance reporting.
• Develop understanding of consumer behavior from first- and third-party data sources.
• Facilitate workshops to identify strategic challenges and scope engagements.
• Collaborate with Account, Creative, Media & Social Strategy to shape cross-channel execution.
• Present strategy output and recommendations to clients and internal stakeholders.
• Identify growth opportunities through incremental program proposals.
• Develop creative briefs to guide channel-specific campaigns.
• Build deep knowledge of the client’s category and dynamics.

Skills

CRM strategy

Direct marketing

Customer engagement

Cross-functional leadership

Data-driven decision making

MarTech integration

Audience segmentation

Tools

Salesforce

Adobe

Braze

Epsilon

Job description

Company Description

Hi there-at Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024-2026) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you're motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next-this is the place to do it.

Join us at razorfish.com.

Overview

The Associate Director, CRM Strategy provides cross-channel, data-driven marketing strategy development to reach our clients’ key audiences.

This role is responsible for day-to-day strategy development and CRM program definition as well as opportunity identification for direct digital marketing programs. These programs will support complete customer lifecycles: pre-purchase to post-purchase to ongoing engagement and loyalty.

The ideal candidate should have experience developing, road-mapping and activating CRM programs to help brands better connect with their customers through direct and addressable channels. They must have a deep understanding of bringing to life consumer engagement strategies through addressable/owned channels including email, push, direct messaging, and others.

Responsibilities

• Lead cross-functional CRM strategy engagements with focus on the development and stewardship of CRM owned-channel programs for the complete customer lifecycle
• Responsible for insight definition, audience approach, program strategy, creative briefing, and performance/reporting insights
• Develop a deep understanding of consumer behavior from first-party data sources as well as third-party research
• Facilitate workshops and ideation sessions to identify key strategic challenge(s) and evaluate scope of strategic engagement
• Partner with Account, Creative, Media & Social Strategy colleagues to establish cross-channel approach and execution for CRM programs
• Present strategy output and recommendations to clients and internal stakeholders
• Identify and steward growth opportunities through incremental program proposals and proactive strategy recommendations
• Develop insightful creative briefs to provide focus and direction to creative teams responsible for developing channel-specific and overall campaign/program assets
• Develop a strong understanding of the clients’ category and unique business dynamics within the category

Qualifications

• 7+ years of demonstrated excellence in CRM, direct marketing or customer engagement strategy within consulting or agency environments
• Solid understanding of strategic planning best practices and how to use this knowledge to develop integrated cross-channel programs
• Self-starter with an entrepreneurial spirit, vision, and leadership to help facilitate change within a team and client’s organization
• Deep experience with all addressable/owned channels including email, push, SMS, web, direct mail, and integrating with media and social teams
• Insight development from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools.
• Experience working with MarTech platforms such as Salesforce, Adobe, Braze, Epsilon and more
• Ability to develop strong client relationships and trust based on deep immersion into the client’s business

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our Best-in-class Wellness And Benefits Offerings Include

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $106,780.00 - USD $146,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/4/2027.